social media optimization (smo) strategies
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Social Media Optimization (SMO) strategies creates Viral Marketing improving your Top and Bottom Lines.TRANSCRIPT
Impacting your Top and Bottom Lines…
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© 2009 DewPointe Ventures LLC All Rights Reserved.
Dave Westfall, MBA Internet Marketing Consultant
Social Media Optimization (SMO)
Methods and strategies that Generate Publicity Using Social Media Websites To drive Traffic to your Website
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Six Original Rules of SMO*
1. Increase “link-ability”
2. Easy tagging and bookmarking
3. Reward Inbound links
4. Help your content travel
5. Encourage the “mash-up”
6. Get communities connected
* Rohit Bhargava’s rules for conducting Social Media Optimization
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Viral Marketing
Word of Mouth “buzz” created thru: Social Bookmarking Blogosphere Audio and Videos Photo Sharing
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Effective Viral Marketing
Promotes products or services Provides for effortless transfer to others Scales easily from small to very large Invokes common motivations & behaviors Utilizes existing communication networks Leverages others resources
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Social Media Websites Facebook MySpace Twitter LinkedIn Videos – YouTube and Ustream Photos - Flickr and Photo Bucket Blogs - WordPress and Blogger
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Media Milestones
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Time to reach Audience of 50 million: Radio 38 Years
Television 13 Years
Internet 4 Years
iPod 3 Years
Facebook 2 Years
Source: FillTheFunnel.com Miles Austin
The Buzz 1904 – Horse & Buggy ► Car 1954 – Radio ► TV 1984 – Typewriter ► Word Processing 1994 – Phone ► Internet 2004 – Yellow Pages ► Search Engines 2009 – Newspapers ► Blogging 2010 – Advertising ► Social Media?
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Source: www.businessinsider.com/chart-of-the-day-newspaper-print-ad-sales-2009-6
Frequency and Reach
Typical Advertising MediumsRadio, TV, Print impressions take
7 – 10 times to relate to the customer
Direct Mail only a 0.5% conversion rate Yellow Page looks ups are Down 50%
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N.U.D.E. Referral Marketing Social Networking Referrals:
40% Take Action20-40% Close Rate
Novelty Utility Dependability Economy
Social Media = High N.U.D.E. score
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Social Media Users
Active Users
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Source: social-network-stats-for-2009
Social Media Growth
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Source: Inside Facebook 2/15/09
Social Media Demographics
Facebook +600k new Users per Day
LinkedIn +500k New Users per Week
Twitter 752% Growth Rate
13Sources: Inside Facebook, LinkedIn website, Advertising Age
Why do SMO?
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To Find and be Found!
WIIFM-What’s In It For Me? Improve External image Connect to the right people Create Rainmakers Create a Buzz Leverages the Media Get Recommended Going Viral
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Creating Value Consistent Message delivered for
Executives, Managers, Sales Team
Attracts Peer Level ConnectionsFellow Executives and Strategic Partners
Establishes your Expertise=Gain Trust Gets you Found for your Keywords Lets you Find more:
Prospects, CustomersVendors, Suppliers and Employees
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SMO Case Studies Ruby’s 1940’s Diners- goes online
Omni Hotels ditches phone booksSaving 18k trees, 217 barrels of oil, 760k gallons
of water, 445k kilowatts
Papa John’s takes to Facebook
Businesses all a-Twitter
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Where should we go?
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The Future is Now
2004 Mentality will produce2004 Results
The pace of evolution is picking up The moment is now; Not in 2 years Can you afford to be left behind? What are the Next Steps?
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SMO Strategy Next Steps Conduct Needs Analysis
Gather and Process SMO InfoWebsite GradeCompetitive AnalysisDevelop Action PlanImplementation PlanProfiles Set-Up or Makeovers
Capture Metrics Measure Results
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Take the Next Step
Schedule an SMO Discovery Day
Call Dave Westfall at:○ 303-398-3998 or ○ 303-525-9115
Email: [email protected]
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