social media optimization (smo) bhubaneswar
DESCRIPTION
We are providing best social media optmization (SMO) Services. contact for best social optimization with guarantee result. Visit www.4designservices.comTRANSCRIPT
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4designservices
Social Media Strategy
Social Media Strategy
Social Media Channels
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Agenda
Principals of Engagement
Why Social Media?
Internet based
technologies which
are used to turn
communication into
interactive dialogue
between
organizations,
communities, and
individuals.
More than 200 million users log on to
Facebook at least once a day!
Visiting social sites is now the 4th most
popular online activity, ahead of personal
email.
Dell sold $3,000,000 worth of computers on
Twitter” –
While 14% people trust ads, 76% people
trust consumer recommendations
What Does This Mean for Library Marketing?
Start relevant conversations with your
community
Encourage people to pass on information
about your library
Create relationships with your community
influencers
Engage your target audiences
With Social Media you can:
Social
Media
Strategy
Listen
Define
Measure
Develop
Control
Engage
Social Media Strategy
Key Elements
• Define Key objectives
• Identify your target audiences
• Pick Channels
• Setup a content strategy
• Setup Monitoring
• Engage Audience
Social Media Channels
Key Social Media Channels
TOP CHANNELS IN INDIA
Face book
Google Plus
You Tube
• Most Popular Social Media Channel
• Caters to the largest population of youth
• Gamut of feature that can help reaching target
audience in real time
• One of the most advance advertising platforms
• For mass publicity one of the best platform
Possibilities with Facebook
• A Fan page can be setup which act as another
channel of interaction with prospects
• The Fan page can be utilized to – Make announcements
– Share News / events etc.
– Tell the world culture upload photos, post links that direct to our
site/blog.
– We can create events like recent activities, upcoming events etc.
– Setup advertisements about the new & existing & upcoming
services,Projects,etc (adds are paid based on click & rate /day).
– Learn about audience by insight menu consisting of daily,
monthly, weekly user details, pageviews, unique page view etc
– Hold discussions / Conversation with prospects and them to be
brand advocate
Potential Benefits
• A well setup Facebook page can teach you more about your
target audience.
• Build a community of advocates on your Facebook page
leading to a better brand image
• Also good for search engine optimization (SEO).
• You can put your message in front of your audience every
day in real time.
• Generate Leads
• Share News / Make Announcements
• Share Upcoming Events
• Use Media to Showcase Culture
– Share Photos
– Share Videos
• Use it as a Recruitment Tool
– Post Requirements / Seek Applications
• Get Feedback from the Community
• Use Facebook Discussions to solve problems
• Use Polls / conduct surveys
• Use Facebook Questions to receive direct feedback
Facebook – As an Engagement Platform
Our Approach to Facebook
• Create or complete an existing FACEBOOK Page (including profile
information & contact details)
• Secure your vanity URL
• Design and upload custom profile pic /Cover page
• Deliver one posting every day with original content created by us
and approved by you in advance
• Monitor once per weekday and notify you of any issues that need
to be addressed
• Conduct an initial one hour coaching session for your team to help
you build relationships with your Facebook community
• Largest Professional Network
– Can be used for Recruitment and Staffing
– Industry Networking
– Helps keeping an eye on competition
- Develop Authority / Brand Image
- Monitor Industry / Groups
• Discover Direct Opportunities
Our Approach to LinkedIn
• Create or complete an existing LINKEDIN Page (including
profile information & contact details)
• Join Relevant groups
• Participate in groups by posting a new thread and or
replying to existing threads
• Posting every week about latest happenings in Morpheus
Group on LINKEDIN page
• Monitor once per weekday and notify you of any issues
that need to be addressed
• Speak about your self through Videos Marketing
– Optimized Captions and descriptions can help getting views
– Tagging and other features aid in social sharing
– Engaging videos can become viral and help overall internet marketing efforts
• Building Community
– Favorites
– Likes /commenting
– Subscribing to other(s) channels
Our Approach to You tube • Company Channel Creation
• Effective Title and Description Creation
• Increase your YouTube page traffic and visitors by various means of optimization – Tagging videos
– Commenting
– Increasing Google +1 `s
• Building backlinks to our video channels so that it ranks well in video searches
• Get your YouTube web page indexed in all search engines.
• Regular Video uploads
• Sharing on Blogs
• Sharing on Video syndication Sites – Sharing the Video on Video Sharing Sites
– Submit Video Feeds to Feed Sharing Sites
• Sharing on Social Networking sites:Video Marketing – Sharing Video links through top social networking sites
– Encouraging viewers to share and comment on our videos
• Another great platform for engaging audience and
brand building
• Twitter helps in spreading the words quickly across the
globe
• It is a proven channel to establish brand authority
• Facilitates engaging with audience in real time
Anatomy of a Tweet
• Twitter limit = 140 characters
• Can Embed images /URL`s
• Allows people to retweet spread the words
further
– Hash-tags etc., facilitates search visibility
– @reply direct conversation and building engaging
Our Approach to twitter • Customized page setup with all profile information.
• Post 30- 45 Tweets monthly
• Automatically follow back all who follow you
• Draft and send welcome message to all new followers
• Monitor once a week and notify you of any issues that need to be addressed
• Interact live with followers at least once per weekday
• Send Retweets, Thank You`s and Follow Fridays leading to in increase in
followers count
• Handle Direct Message box maintenance daily on weekdays, including forwarding
any business leads to you and deleting spam
• Conduct an initial one hour coaching session for your team to teach you best
practices and help you build relationships with members of your Twitter
community
• Report monthly on your Twitter community, impressions and rankings
Duration Services Amount
Monthly Face book +Twitter 15,000
Monthly Facebook+Twitter+Youtube 20,000
Social Media Optimization
•* Service Tax 12.36% applicable
•It will cover all the sub variants of the under Inner tabs.
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