search engine optimization strategies
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The Search Engine Strategies The Search Engine Strategies
The Player’s PerspectiveThe Player’s Perspective
http://www.targetseo.com
http://www.targetse o.com o.com
What’s in a NameWhat’s in a Name!!
SEARCH – it’s very well named, sinceSEARCH – it’s very well named, since
You are always searching forYou are always searching for
The right solutionThe right solution
The winning positionThe winning position
http://www.targetseo.com
It’s a GameIt’s a Game
Search is a game becauseSearch is a game because
They say there are rules to follow, and penalties They say there are rules to follow, and penalties too!too!
One day you’re on top, the next you’re a flopOne day you’re on top, the next you’re a flop
When you think you’ve achieved a goal, the goal When you think you’ve achieved a goal, the goal posts moveposts move
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The Organic GameThe Organic Game
Equations, formulae….secret codes?Equations, formulae….secret codes?
Like an enthu student, you leap right in!Like an enthu student, you leap right in!
The resultsThe resultsNothingNothingA trickleA trickleA floodA flood
But hang on, is this all there is?But hang on, is this all there is?
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Pay and Play Pay and Play
Guaranteed placementGuaranteed placement
High visibilityHigh visibility
High OTS – Opportunity to SellHigh OTS – Opportunity to Sell
Seems like a dream!Seems like a dream!
http://www.targetseo.com http://www.targetseo.com
The Search…BazaarThe Search…Bazaar
She searched for something – something She searched for something – something SPECIFIC, right?SPECIFIC, right?
Or did she ask for 1,039,489 more things than Or did she ask for 1,039,489 more things than she needs?she needs?
Is this a bazaar, where the brightest, loudest, Is this a bazaar, where the brightest, loudest, flashiest, most persistent seller grabs attentionflashiest, most persistent seller grabs attention
Perhaps it is! Perhaps it is!
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The eyeball grabbing gameThe eyeball grabbing game
FREE! FREE!FREE! FREE!
Best Best
C H E A P E S TC H E A P E S T
10001 WAYS…10001 WAYS…http://www.targetseo.com http://www.targetseo.com
What game are we in?What game are we in?
The attention game?The attention game?
Or the selling game?Or the selling game?
And what about the brand building game?And what about the brand building game?
The customer loyalty game?The customer loyalty game?
http://www.targetseo.com http://www.targetseo.com
Let’s change the GameLet’s change the Game
Let’s build relationships with searchersLet’s build relationships with searchers
Let’s communicate experiencesLet’s communicate experiences
Let’s fade the lines between the bazaar Let’s fade the lines between the bazaar (search engine) and the brand store (website)(search engine) and the brand store (website)
Let’s use tech to mint customers! Let’s use tech to mint customers! (Money will follow) (Money will follow)
http://www.targetseo.com http://www.targetseo.com
How to change the Game!How to change the Game!
At risk of telling the Eskimos how to build a At risk of telling the Eskimos how to build a better Igloo….better Igloo….
http://www.targetseo.com http://www.targetseo.com
The Player turns Rule MakerThe Player turns Rule MakerPremium search.... make searchers pay!Premium search.... make searchers pay!
Banking previous search results….and updating themBanking previous search results….and updating them
Success being measured by relevance, not numbers Success being measured by relevance, not numbers
Separating the brand from the bazaarSeparating the brand from the bazaar
Link results to relevant marketer metricsLink results to relevant marketer metrics
Embrace loyalty marketing...Embrace loyalty marketing...
Make search a multimedia, multi-dimensionalMake search a multimedia, multi-dimensional marketing toolmarketing tool http://www.targetseo.comhttp://www.targetseo.com
Targetseo.com – leading SEO Company in India Targetseo.com – leading SEO Company in India provides SEO Services – Organic Search provides SEO Services – Organic Search
Engine Optimization, Search Engine Marketing, Engine Optimization, Search Engine Marketing, Social Media Optimization and Link Building Social Media Optimization and Link Building
ServicesServices
http://www.targetseo.com http://www.targetseo.com [email protected] [email protected]
http://www.targetseo.comhttp://www.targetseo.com