Facebook Ads & Boosted Posts

Why They’re So Important

Reach potential customer • Did you know the average Facebook user sees up to 1,500 potential stories in their news feed each time

they log on?

• As a small business, Facebook’s “news feed” – the place where people view content from friends and businesses – is where you have the best shot to reach your target audience.

• However, you’re not guaranteed to show up there; each user sees only the content that is most relevant to them. According to Facebook, of the 1,500+ stories a user might see, their news feed displays about 300.

• Facebook essentially prioritizes these stories based on thousands of factors for each user, and on top of that, they automatically decrease the reach of brand pages in order to leave room for personal content.

• That makes cracking the news feed code pretty much impossible – and it’s why paid Facebook Ads and Boosted Posts are the only proven way to gain exposure on the world’s largest social media platform.

Facebook Ads• You may be hesitant to spend money on social media marketing, but tapping into

paid Facebook Ads can be both powerful and cost-effective.

• This is especially true if you’re just establishing your Facebook presence; these ads can help you earn likes and gain targeted followers.

Boosted Posts• Once your business page has plenty of likes, boosting your posts is a good option. Facebook’s Boosted

Posts don’t look like ads. They are discreetly labeled as “Sponsored” and appear higher on users’ news

feeds, greatly increasing the likelihood that people will see them. Unlike Facebook ads, you’re not

creating new content here; rather, you choose to boost a post you’ve already published.

• Choosing the right posts to boost is important. When a user likes or comments on your boosted post, it

could appear in their friends’ news feeds – and that gives you a whole new audience outside of the

people who have already liked your page!

Is the Cost Worth It?• You may be wondering if it’s really worth paying for Facebook advertising. After all, Facebook is already

free, and it receives a self-proclaimed 900 million visitors every day. But don’t underestimate the

importance of targeted social media marketing.• According to Facebook, “When an ad has social context – in other words, when a person sees their

friend likes your business – your ads drive, on average, 50 percent more recall and 35 percent higher online sales lift.”

• Of course, paid social media marketing isn’t for everyone – but you don’t know if you don’t try. • We recommend experimenting with both Facebook Ads and Boosted Posts to see how they perform for

you. Start with a small budget, and if you like the results, increase it over time. You can track how your ads are doing using Facebook’s Ads Manager, which includes detailed analytic data.