social media marketing
DESCRIPTION
Presentation to NC State MBA class on using social media for marketing three unique companies, SignalShare, Zencos and Site DynamicsTRANSCRIPT
![Page 1: Social Media Marketing](https://reader035.vdocuments.site/reader035/viewer/2022070317/5564a5b9d8b42afd4f8b53ae/html5/thumbnails/1.jpg)
Social Media MarketingSocial Media Marketing
Brian McDonaldMarketing Director
Zencos, Site Dynamics, SignalShare
![Page 2: Social Media Marketing](https://reader035.vdocuments.site/reader035/viewer/2022070317/5564a5b9d8b42afd4f8b53ae/html5/thumbnails/2.jpg)
BackgroundBackground
• 20 years B2B, hi-tech, manufacturing marketing communications
• Desktop Publishing• Web Site Development• CRM Implementation• Integrated Marketing
Communications
![Page 3: Social Media Marketing](https://reader035.vdocuments.site/reader035/viewer/2022070317/5564a5b9d8b42afd4f8b53ae/html5/thumbnails/3.jpg)
BrandsBrands
![Page 4: Social Media Marketing](https://reader035.vdocuments.site/reader035/viewer/2022070317/5564a5b9d8b42afd4f8b53ae/html5/thumbnails/4.jpg)
How Did I Get Here?How Did I Get Here?
• Curiosity• Don’t stop learning• Try it you may like it• Don’t be afraid to fail• Right technology, right time• Don’t read business books, Just do it!• Have fun, be passionate• Find your talent, refine your taste
![Page 5: Social Media Marketing](https://reader035.vdocuments.site/reader035/viewer/2022070317/5564a5b9d8b42afd4f8b53ae/html5/thumbnails/5.jpg)
ZencosZencos
• SAS Gold Alliance Partner• Consulting practice• Started Social Media Prescence
September 08• Social Media Expert blog
(sasbi.blogspot.com)• Twitter, YouTube, LinkedIn
![Page 6: Social Media Marketing](https://reader035.vdocuments.site/reader035/viewer/2022070317/5564a5b9d8b42afd4f8b53ae/html5/thumbnails/6.jpg)
Site DynamicsSite Dynamics
• SaaS for economic development agencies
• Social Media prescence started early• Blog has SME on web site• Integrated with LinkedIn, Twitter,
YouTube channel• Twitter Lists will give us ability to
segment audiences
![Page 7: Social Media Marketing](https://reader035.vdocuments.site/reader035/viewer/2022070317/5564a5b9d8b42afd4f8b53ae/html5/thumbnails/7.jpg)
SignalShareSignalShare
• Totally new service: mobile event Wi-Fi
• Social Media event was the launch• Blog will drive SEO and majority of
web content• Twitter can drive event traffic and
support Live-Fi platform
![Page 8: Social Media Marketing](https://reader035.vdocuments.site/reader035/viewer/2022070317/5564a5b9d8b42afd4f8b53ae/html5/thumbnails/8.jpg)
Social Media LaunchSocial Media Launch• SMBF Event catered to tech
elite audience• Wi-Fi proved to be key benefit• Real-time video streaming,
blogging and Twitter traffic
![Page 9: Social Media Marketing](https://reader035.vdocuments.site/reader035/viewer/2022070317/5564a5b9d8b42afd4f8b53ae/html5/thumbnails/9.jpg)
ChallengesChallenges
• Hard to sell internally• ROI measurement• Ideal for sales but sales people have
problems with tools• Misunderstood technology, hype
outshines the value• Avatars
![Page 10: Social Media Marketing](https://reader035.vdocuments.site/reader035/viewer/2022070317/5564a5b9d8b42afd4f8b53ae/html5/thumbnails/10.jpg)
IntegrationIntegration
• Use RSS to power sites• Use Aggregators to collect data• Consistent User Experience• Don’t screw up the brand
![Page 11: Social Media Marketing](https://reader035.vdocuments.site/reader035/viewer/2022070317/5564a5b9d8b42afd4f8b53ae/html5/thumbnails/11.jpg)
ValueValue
• Leads to selling and revenue• Allows peers to connect and discover
new resources, access to leadership• Feedback• Online portfolio easier to distribute
and consume
![Page 12: Social Media Marketing](https://reader035.vdocuments.site/reader035/viewer/2022070317/5564a5b9d8b42afd4f8b53ae/html5/thumbnails/12.jpg)
More InfoMore Info
• http://zen-marketing.blogspot.com• http://card.ly/bmcd • Twitter: @bmcd67• Mashable• Triangle Tweetup• Social Media Business Forum• Social Media Club• Triangle AMA, TIMA