MARKETING STAIRCASE

TAKE THE NEXT STEP

AGENDA

• WHO AM I?

• WHY SOCIAL MEDIA?

• A LOOK AT SOCIAL MEDIA LANDSCAPE

• WHAT I OFFER

• MY IDEAL CUSTOMER

MY BACKGROUND• ALWAYS BEEN IN MARKETING (OVER 22 YEARS!!!)

• MARKETING MANAGER

• BRAND MANAGER

• MARKET RESEARCH

• EVENT PLANNING

• B2B, B2C

• BEEN FREELANCING AS MARKETING CONSULTANT 14 YEARS

• MBA – FOCUS ON INTERNATIONAL BUSINESS & MARKETING

WHY SOCIAL MEDIA?• ENJOY THE CHANGING INDUSTRY

• SO MUCH TO LEARN

• SOCIAL MEDIA WILL GROW

• LOVE WORKING WITH SMALL BUSINESSES

• MY GOAL: DEMYSTIFY THE PROCESS OF SOCIAL MEDIA MARKETING FOR

SMALL BUSINESSES.

SOCIAL MEDIA LANDSCAPE

• HUNDREDS OF TOOLS, PLATFORMS,

AND SITES

• CONSTANTLY CHANGING

• WHY BOTHER?

SOCIAL MEDIA STATS

BY THE END OF 2017 NEARLY 2.33 BILLION INTERNET USERS WILL BE ON SOCIAL NETWORKS.

MAJOR PLAYERS• FACEBOOK

• TWITTER

• LINKED IN

• GOOGLE+

• PINTEREST

• INSTAGRAM

• YOUTUBE

FACEBOOK

• POPULATION: OVER 1 BILLION MONTHLY ACTIVE USERS

• WHO’S THERE: EVERYONE. MAINSTREAM POPULATION, PLUS BUSINESSES, ORGANIZATIONS

• STYLE: CASUAL OPEN SHARING OF ALL KINDS OF CONTENT

• USERS SHARE 2.5 BILLION PIECES OF CONTENT EACH DAY

TWITTER

• POPULATION: 271 MONTHLY MILLION ACTIVE USERS

• WHO’S THERE: EVERYONE. SLIGHTLY MORE MALES

• STYLE:

• MICROBLOGGING. EACH UPDATED IS 140 CHARACTERS MAX

• 5,700 TWEETS HAPPEN EVERY SECOND

• PEOPLE LOVE TO TWEET WHILE WATCHING SOMETHING ELSE – SPORTS, POLITICS, LIVE EVENTS

• HASHTAGS HEAVILY USED

LINKED IN

• POPULATION: 187 MONTHLY MILLION ACTIVE USERS

• WHO’S THERE: BUSINESS ORIENTED. 75% OF THE USERS ARE 35 OR OLDER

• STYLE:.

• MORE PROFESSIONAL STYLE.

• CONNECT WITH OTHERS FOR BUSINESS OPPORTUNITIES, KEEP IN TOUCH, PARTNER

• SENDING UPDATES IS NOT AS COMMON SO THEY GET MORE ATTENTION

GOOGLE+

• POPULATION: 540 MILLION ACTIVE USERS

• WHO’S THERE: ANYONE (GMAIL USERS CAN HAVE AN ACCOUNT) STRONG PLACE FOR

BRANDS

• STYLE: BUILD CIRCLES AND ALLOW YOU TO SEPARATE YOUR AUDIENCE BY FAMILY,

ACQUAINTANCE, FRIEND, ETC.

• CAN DO FANCY STUFF LIKE GOOGLE HANGOUTS, COMMUNITIES, EVENTS, GOOGLE LOCAL

• WORKS INTO SEO – ITS GOOGLE!

PINTEREST• POPULATION: 70 MILLION ACTIVE USERS

• WHO’S THERE: MOSTLY WOMEN

• STYLE:

• VISUAL SITE – PHOTOS, GRAPHICS AND SOME VIDEO

• PLACE TO DISCOVER THINGS – ESPECIALLY BUYING

• PEOPLE UPLOAD THEIR OWN PHOTOS AND SHARE OR SHOW APPROVAL OF

OTHER’S PHOTOS

WHERE DOES SOCIAL MEDIA HELP?

Get exposure to business when our friend likes it or see an ad

We “Like” the brand when we are interested

Learn about it through posts and ads and dive into website

Make a purchase

As loyal customer, we show more engagement, share news, and advocate to others

THEN THE PROCESS BEGINS WITH SOMEONE ELSE ….

SERVICES I OFFER

PLANRESEARCH OF TRENDS

SOCIAL MEDIA MARKETING

PLAN

MESSAGING / BRAND PLAN

EDITORIAL CALENDAR

ACT

ACCOUNT SET UP

SOCIAL MEDIA POSTING

ONE ON ONE TRAINING

NEWSLETTER

GROW

ENGAGEMENT & EXPANSION

PLANS

FACEBOOK ADVERTISING

GOOGLE ADWORDS ADS

CONTESTS AND

SWEEPSTAKES

INTRODUCE ME TO……• SMALL BUSINESSES WITH 1 – 30 EMPLOYEES

• BUSINESSES WHO HAVE DONE SOME ONLINE ACTIVITY AND ARE NOT AFRAID

• THRIVING BUSINESSES

• ACTIVELY LOOKING FOR NEW LEADS

• EMAIL INTRODUCTION – FREE CONSULTATION / MEET FOR COFFEE

• LOOK AT MY WEBSITE AND BLOG (LOTS OF FREE INFO THERE!)

THANK YOU• SLIDES WILL BE ON MY LINKEDIN COMPANY PROFILE FOR MARKETING STAIRCASE

• WWW.MARKETINGSTAIRCASE.COM

• FACEBOOK.MARKETINGSTAIRCASE

• @CHRISTINAKETT

• GOOGLE +: PLUS.GOOGLE.COM/U/0/+CHRISTINAKETTMAN/POSTS

• PINTEREST: HTTP://WWW.PINTEREST.COM/MKTGSTAIRCASE/

• LINKEDIN: WWW.LINKEDIN.COM/COMPANY/MARKETING-STAIRCASE