local networking & marketing: chamber of commerce or bni
DESCRIPTION
In today’s presentation we are going to take a look at how Chamber of Commerce or BNI works. So let’s get started!TRANSCRIPT
![Page 1: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/1.jpg)
by FitSmallBusiness.comFor Local Networking
Chamber of Commerce
BNI Or
![Page 2: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/2.jpg)
Referrals are golden!
The referrals that you are getting from friends, customers and other business people are an important part of your business.
![Page 3: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/3.jpg)
However,Asking for
referrals can beuncomfortable
or even backfire.
![Page 4: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/4.jpg)
However,Asking for
referrals can beuncomfortable
or even backfire. Who wants to send their connections to overly aggressive business person?
![Page 5: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/5.jpg)
You have a couple of good options:
When building business through referrals
![Page 6: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/6.jpg)
You have a couple of good options:
When building business through referrals
Joining A Local
Chamber of Commerce
![Page 7: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/7.jpg)
You have a couple of good options:
When building business through referrals
Joining A Local
Chamber of Commerce
Joining A Local
Chapter of BNI
![Page 8: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/8.jpg)
What is BNI?
![Page 9: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/9.jpg)
BNI markets are the
“world’s largest networking, referrals, and word of mouth marketing
organization”.
![Page 10: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/10.jpg)
BNI markets are the
“world’s largest networking, referrals, and word of mouth marketing
organization”. It’s ironic because BNI is very locally focused.
![Page 11: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/11.jpg)
When joining
a BNI,your are joining a specific local
chapter.
![Page 12: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/12.jpg)
When joining
a BNI,your are joining a specific local
chapter. They will only allow one member from each profession into
a chapter, so there is competition for referrals with members of other chapters.
![Page 13: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/13.jpg)
BNI is highly structured.
They hold weekly meetings w i t h eac h l a s t i ng 90 minutes. If you cannot c o m m i t t o r e g u l a r l y attending these meetings, BNI is not for you.
is
![Page 14: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/14.jpg)
BNI is highly structured.
They hold weekly meetings w i t h eac h l a s t i ng 90 minutes. If you cannot c o m m i t t o r e g u l a r l y attending these meetings, BNI is not for you.
Also...
is
![Page 15: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/15.jpg)
BNI is not cheap,
The cost of joining BNI is around $500 per year.
![Page 16: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/16.jpg)
What is a Local Chamber of Commerce?
![Page 17: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/17.jpg)
First there is a
big misconception about chambers of commerce,
one organization. which is that they are all part of
![Page 18: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/18.jpg)
on political advocacy for their members.
state, national, and international
As a rule of thumb,
chambers of commerce tend to
focus
![Page 19: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/19.jpg)
While local chambers of commerce like
political advocacy
practical help
the Austin Chamber of Commerce, do both
and provide
![Page 20: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/20.jpg)
The Chamber has a number of activities designed to boost networking and offer local business people an opportunity to connect socially and professionally -
from monthly "Business After Hours" events, to networking luncheons, breakfast meetings, annual gatherings, etc. They sponsor an annual "Business
Expo" that is always a big draw.
“Linda Pophal
of Strategic Communications, LLC, member ofthe Eau Claire Area Chamber of Commerce
“
![Page 21: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/21.jpg)
I personally run a monthly event they throw called "Leads to Business" where about 70 people are in attendance. Everyone's
business card is photocopied and we go around the room in that order. Each participant gets 30 seconds to explain what their
business does and what an idea, lead, or referral is for them. In the 7 years the event has been happening, there hasn't been a
single month where every single person in the room hasn't left with a lead or referral.
“Darrah Brustein
of Equitable Payments, member of the Metro Atlanta Chamber which has around 185 events per year.
“
![Page 22: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/22.jpg)
$100 and $500 per year.
Eachchamber of commerce
is differenthowever
they generally have annual dues between
Often there are discounts for new members.
![Page 23: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/23.jpg)
BNI Local Chamber of Commerce?
Should you join a
chapter
or
![Page 24: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/24.jpg)
You can do
BothHowever,
before joining one or both,you should attend a couple meetings.
![Page 25: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/25.jpg)
In both cases,
impact∂
the specific organization will have tremendous
∂ one’s experience.
![Page 26: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/26.jpg)
And Finally...
![Page 27: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/27.jpg)
the process of To learn how to
running your businessvisit us at....
simplify
![Page 28: Local Networking & Marketing: Chamber of Commerce or BNI](https://reader034.vdocuments.site/reader034/viewer/2022052618/554bfd29b4c9053f078b4a73/html5/thumbnails/28.jpg)
www.FitsmallBusiness.comThanks for watching