What is Social Media?

“Social media is the democratization of information, transforming people from content readers into content publishers.”

It is the shift from a broadcast mechanism to a many-tomany model, rooted in conversations between authors, people, and peers.

To name a few Examples of Social Media Applications ….

How does it differenciate from tradititional media?

Social media has a number of

characteristics that make it fundamentally

different from traditional media such

as newspapers, television, books, and

radio.

How does it differenciate from tradititional media?

Your audience is a part of the creative process or force that generates content

How does it differenciate from tradititional media?

The audience can participate in social media by addingcomments or even editing the stories themselves

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Social Feedback Cycle

This is why the “Social Feedback Cycle”

is Important

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Social Feedback Cycle

Facebook Fan PagesUse News Feed to get the most out of your Facebook Page

Make use of Facebook ads

Make use of the Page Badges

Make use of Social Plugins

Twitter

• Brand From The Start• Be Sociable• Find Mutual Friends• Engage People• Chat 'Em Up• Focus On Value

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Proof is in The Air

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Proof is in The Air

13

Proof is in The Air

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Proof is in The Air

More for your information

• Help A Reporter Out – HARO• Angel List

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Conclusion

An easy way to do this is to join groups that interest you as well as make friends with people that you want to get to know.

Don't stay in your circle