Social Media Best Practices

By- Jasmin Sahota

1

How do you make friends in Social Media?

Source: Hubspot

Com m ent

Par t icipat e

Reach Out

Go in Reverse

Connect

Take t im e…

2

How to best utilize Social Media?

Com m unicat e

Be int erest ing

Be regular

Net w ork

Learn

Adapt

3

Impact of Social Media- Trends 2014

Source: Youtube.com

Em ployee Advocacy

Pressure t o pay

Advert or ial

Fusion Market ing

Age of “inf obesit y”

List building

Int eract ive Videos

4

Social Media Marketing Strategies

Monit or &

list en

Know your audience

Develop Cont ent

Int eract

Measure

Monit or

Align

5

Monitor & Listen

Is anyone t alking about t he brand?

What is said about t he brand?

What do you learn f rom it ?

Is your brand par t of a conversat ion?

6

Measurement

Social m edia KPI’s

Met r ics

ROI

Business Goals

7

Know Your Audience

At t it udinal Behavior

Technographics

Psychographics

Biases

Mot ivat ions

Values

8

Creating Good Content

Int erest ing

Be creat ive

Share a st ory

Rem ain Focused

9

Drive Interactions

10

Organizational Implementation

Dedicat ed Team

Int roduce Guidelines

Im plem ent t ools

Creat e “Cont ent Calendar”

Adopt

Learn by doing

Revisit your st rat egy quar t er ly

Source: Hubspot

11

More Information

Thank You

Let’s get Social!