best practices for online marketing
TRANSCRIPT
![Page 1: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/1.jpg)
Best Practices For Online Advertising
![Page 2: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/2.jpg)
Welcome to the Party
Everything About Web is a Social Engagement
Wrap Your Head Around That
![Page 3: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/3.jpg)
Web - It is a Journey – Navigation is Crucial to Success
The Web is About Choices “I Do Not Have to Play Your Game”
![Page 4: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/4.jpg)
Don’t Make “The Guest...Think”
![Page 5: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/5.jpg)
Know Your Customerand Their Preferences
![Page 6: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/6.jpg)
5- Essential Web Elements
1. Blog
2. Analytics
3. Social Media
4. Call to Action
5. Easy Navigation - 3 clicks or less (Lead them where Y’ALL want to go, together!)
![Page 7: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/7.jpg)
Time / Speed - is of Essence
![Page 8: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/8.jpg)
3-Major Types of VisitorsFreque
ntWho
What
Ad Supplie
d
Who
What
Search Engine
Who
What
Each Type of Visitor Requires a Unique Plan of Action
![Page 9: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/9.jpg)
5 Types/ Uses of WebsiteTYPE GOAL
1. Ecommerce To Sell a Product or a Service
2. Lead Generation
Gather Contact Info for Sales Staff
3. Content Publishing
Foster -Engagement / Frequent Visitation
4. Online Information
Help Customers find Information
5. Branding Drive Awareness Branding & LoyaltyYour Site Can Use One or More of These
Aspects
![Page 10: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/10.jpg)
Go Mobile - or - Go Home!
Mobile Responsive (Adapt or DIE!)
Five years ago, fewer than nine million Americans owned a smartphone. Today, nearly 110 million carry mobile devices.
That is an increase of 1,122% in 5 years!
![Page 11: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/11.jpg)
Attraction Site Launched 10 Days Ago
58% TRAFFIC
![Page 12: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/12.jpg)
![Page 13: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/13.jpg)
![Page 14: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/14.jpg)
Mobile Explosion
![Page 15: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/15.jpg)
Comments & RatingsO Consumer reviews are significantly more
trusted - nearly 12 times more - than descriptions that come from manufacturers.
O 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users.
O Consumers were willing to pay between 20 to 99% more for a 5-star rated product than for a 4-star rated product, depending on the product category.
![Page 16: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/16.jpg)
![Page 17: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/17.jpg)
Ads -> Landing Pages
![Page 18: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/18.jpg)
Deliver On The Promise
![Page 19: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/19.jpg)
Make Guest Feel Special
![Page 20: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/20.jpg)
Have a Dialogue With Webmaster How Does Your Business Run!
Discuss how your business processes transactions, each company has their own way of managing walk up’s, discount coupons, and advanced purchases.
O Landing Pages - Content - Call to Action O Remember not everyone buys on line
Call to Action Phone # - Offer Coupons – & Online Purchase
* This is The Biggest tip of the Day *
![Page 21: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/21.jpg)
Beware Of Pop-Ups!In your-face can be RUDE
![Page 22: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/22.jpg)
Don’t Make Me Work Technology Has a Purpose
QR Codes should be used in very specific instances to drive traffic to a website. Take a Guess where the QR Code on Carly Simon’s website takes the visitor.
![Page 23: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/23.jpg)
YOU JUST WASTED MY TIME!!!
GRRRRR!!!!
![Page 24: Best practices for Online Marketing](https://reader037.vdocuments.site/reader037/viewer/2022103114/555588cfd8b42a8e1f8b4619/html5/thumbnails/24.jpg)
Web Marketing RecapO All Web is a Social Interaction - Use EtiquetteO Navigation is Crucial to SuccessO 5 Types/ Uses of WebsiteO Go Mobile or Go HomeO Comments & RatingsO Landing PagesO Inform Webmaster How your Business RunsO Pop Ups & QR Codes