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Mobile MarketingBenchmark Report

Key Findings DeckPublication Date: 1/2011

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೦ Insights and Best Practices from Top Performers– Top 3 reasons Top Performers use Mobile Marketing– Top 3 tactics Top Performers use to outperform peers with

Mobile Marketing initiatives– Most common challenge Top Performers face with Mobile

Marketing– Top 6 Performance Metrics Top Performers use to measure

the success of Mobile Marketing initiatives

What’s In This Deck?

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೦ Increase return on marketing investment

೦ Increase customer acquisition

೦ Increase store / website traffic

Reasons to Implement

*According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing.**According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.

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೦ Create compelling campaigns

೦ Require a customer call-to-action

೦ Provide appropriate incentives for participating

Value Drivers

*According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing.**According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.

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೦ Generating the right creative idea

೦ Securing the right vendors and partners

೦ Making the case in terms of ROI

Challenges

*According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing.

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೦ Number of call-to-action responses / period

೦ Audience growth rate೦ Coupon or code

redemption rate೦ CPM/CPC/CPA

calculations೦ Return on marketing

investment೦ Volume of website /

store traffic

Performance Metrics

*According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing.**According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.

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Download the Full Benchmark Report for Free

(with complete vendor landscape)

http://bit.ly/hA6PFL

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೦ Gleansight: Social Media Marketing೦ Gleansight: Lead Nurturing೦ Deep Dive: What’s Unique (and What Should Seem

Familiar) about Mobile Marketing೦ Deep Dive: Mobile Device, Network and Software

Trends: What Marketers Need to Know

Related Research from Gleanster