social media marketing

Thomas & Sally Cook – Toronto

www.TorontoRealEstate.ca www.CondoLivingDowntownToronto.com

Social Media Marketing

Social Media Marketing

Thomas Cook

Thomas Cook



What is Social Media? What is Social Media? It’s people communicating with each other

virtually It’s the ability to create and distribute your

own content at minimal cost



Why use Social Media?Why use Social Media?

Social Media is NO fad 73% of internet users have read a blog 57% have joined a social network 400+ million active users on Facebook 50% log on daily – 25 comments/mo – 2 Fan

pages added per month

Some SM Facts…



Set Social Media Goals…Set Social Media Goals… Brand awareness Drive website traffic Build credibility and trust Educate and inform



Gary on CNN - Wine Library.TVGary on CNN - Wine Library.TV



Some of the 10 Commandments of Social MediaSome of the 10 Commandments of Social Media

Be authentic and yourself “People don’t care what you know until they

know that you care” Give ideas and information away freely Don’t stop everything else that’s working for

you - SM is another business pillar Time to be spent per day on SM?



Three Principal Elements of Social MediaThree Principal Elements of Social Media

Blogging Video Facebook Do these three and you’ll have an effective

SM business strategy in place



BloggingBlogging Centre piece of your social media strategy Biggest advantages

Place an ad and it’s gone the next day - write an article and it’s archived forever

Don’t need HTML training Speed of implementation - can have a post

up in 30 minutes or less Low cost – host for free to $50/month



BloggingBlogging Option to focus on small, niche market(s) easily You can be the expert - show your knowledge

and expertise Create original content not available anywhere

else Opportunity to build your brand Chance to engage with your audience



BloggingBlogging General content blogs

www.BLOGTorontoRealEstate.cawww.Miamism.com

Neighbourhood / niche market www.LivingInCityPlace.ca www.CondoLivingDowntownToronto.TV

Specific Location www.StoneyLakeCottageRental.com



Blogging RulesBlogging Rules Articles don’t have to be long BUT they

should be right... NO spelling or grammatical errors

Content needs to be of value to your readers Write as if you’re speaking to ONE person Be consistent in posting new content - ideally

at least twice per week



Blogging RulesBlogging Rules

Format your blog post Use bold-larger fonts in section titles Paragraphs should be maximum 3-4 lines

long Use a readable, uniform font size throughout Add images, photos, video



Blogging RulesBlogging Rules

Format your blog post

Use www.Picnik.com to ‘pimp’ your photos Set up different article categories to

organize your blog for the reader Add a ‘related’ call-to-action



Where to get blog content?Where to get blog content? Evidence of Success stories

Write a compelling story about people you’ve helped – they’ll emotionally connect and identify you as someone who can help them

Best ads in the world are stories !! Show people how to solve a problem OR how

you solved one for them



Driving traffic to your blogDriving traffic to your blog Add blog content

BEFORE starting to promote it

Use your Email signature



Drive traffic to your blogDrive traffic to your blog

Business card – envelopes – vehicle wrap Craigslist ads Use Search Engine Optimization (SEO) key

words in every article title, first paragraph and in the ‘SEO pack’ in Wordpress

Link via Email newsletters - www.ConstantContact.com



Drive traffic to your blogDrive traffic to your blog

Link on Facebook FAN page to articles Comment on online newspaper articles with a

link back to your blog Measure your traffic with Google analytics



VIDEO AdvantagesVIDEO Advantages Can be very personal If a picture is worth a 1000 words, then video

is worth 10,000 words Can increase lead generation by 30% Average video length is 3.5 minutes Call them ‘episodes’ or ‘series’ Progress – NOT Perfection – just do it !!



Video ExamplesVideo Examples ‘Steak Out’ video – using humour to make a point



More Video ExamplesMore Video Examples Client Testimonials

www.WhatYouSaidAboutUs.com Create YouTube channels

www.TorontoRealEstate.TV www.TorontoCondos.TV

Listing videos www.TorontoRealEstate.ca and click on the

‘Hot Properties’ link



Content IdeasContent Ideas Video homes if one buyer can’t make it OR if

the buyers are out of town Video your listing ‘Pick Of The Week’ If it’s new construction, send video updates of

construction progress to your buyer Video the home once they’ve bought and

send to out-of-town family/friends Showcase your listings



Content IdeasContent Ideas Client testimonials Buyer or Seller education – Webinars Niche marketing for specific condo buildings or

neighbourhoods www.CondoLivingDowntownToronto.ca

Interviews on real estate related topics www.MiltonDailyHomes.com – daily ‘newest listings’

video updates to an email database VLOG to loyal viewers - www.IanWatt.com



Equipment-Software OptionsEquipment-Software Options

Any camcorder Kodak PlayTouch – HD video with image

stabilization, remote control & microphone jack Has a USB connection to allow direct YouTube

uploads



Facebook Facebook Easiest to get started & become a member Set up various friends lists - Personal friends,

Clients, Realtors, etc - segregate your communications and what you share online

Set up your personal ‘vanity’ FB name www.Facebook.com/username www.Facebook.com/ThomasCookREMAX



FacebookFacebook Add friends - check by name/email, send

username link in emails inviting people to become a friend – webpage sidebar link

Be selective on who you add as friends – no local Realtors

NO sales pitches on ‘Friend’ page - keep it personal – “to know you is to love you”



Rules Of EngagementRules Of Engagement

80/20 rule - 80% of the time you should be engaging in other people’s conversations & 20% of the time posting about what’s happening in your, and your family’s life

Respond to client’s needs - create ongoing dialogue



Rules Of EngagementRules Of Engagement Make your Facebook connections very

personal – celebrate birthdays or other events



Set up a FAN or Business PageSet up a FAN or Business Page This is where you do business on FaceBook Add in your content BEFORE making it live –

blog posts, videos, photos, profile, etc Link to your blog content with enticing

headlines and teaser text on your FAN page



Set up a FAN or Business PageSet up a FAN or Business Page Solicit your first 25 Fans Set up your Fan Page vanity name

(www.Facebook.com/username) www.Facebook.com/TorontoRealEstateTeam www.Facebook.com/RealEstateTechnologyIdeas



Promote Your FAN PagePromote Your FAN Page Add links on all your web pages – Use a

Facebook FAN box Use your vanity URL in all your email

communications, property feature sheets, business cards, etc

HAVE FUN WITH SOCIAL MEDIA - It’s a great feeling to reconnect with past clients and build new relationships



Websites To Check Out…Websites To Check Out… www.Inman.com www.ActiveRain.com www.Mashable.com www.AgentGenius.com www.TinyURL.com or www.Bit.ly www.MyByReferralOnly.com www.MarketingMonday.com www.Hipcast.com www.ThatInterviewGuy.com www.AreWeConnected.com www.AnnounceMyMove.com

social media marketing

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