social media marketing
DESCRIPTION
TRANSCRIPT
Sustainable Brand Reputation with
Social Media Marketing
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Agenda
Social Media Marketing (SMM)
Benefits & Significance
Brand Reputation
Brand Promotion with SMM
Worldwide Trends
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Social Media Marketing
Social Media Marketing (SMM) which seeks to achieve branding and marketing communication goals through the participation in various social media networks, It includes:
Google +
MySpace
Delicious
Digg
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Social Media Marketing Websites
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Establish a brand and raise awareness
Cost effective
Increase customer loyalty and trust
Customer service & feedbackWider audience reach
Information sharing Increase search engine rankings
Drive traffic
Benefits of SMM
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Significance of SMM
Web Site% Reach of
active Social users
Sessions per
personTime per person
Facebook 52% 19.16 5:52:00
MySpace 15% 6.66 0:59:33
Twitter 10% 5.81 0:36:43
LinkedIn 6% 3.15 0:12:47Classmates
Online 5% 3.29 0:13:55
Global Social Network Traffic
Globally on an average, people spend approx 6 hours daily on FacebookSource: Nielsen Company
26%
24%21%
16%
13%
Why Social Media is used
Building relationship
Brand awareness
Listening & Monitor-ing
Commenting
Gathering customer information
Social Media is used majorly for Building relationship
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Brand Reputation
Brand is a trademark or unique name identifying a product or service. Social Media
Marketing is one of the well-known marketing tool which helps organization to create
brand awareness and generate customer loyalty.
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Brand Promotion with SMM
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Worldwide Trends 46% of Internet users worldwide interact with social media on a daily basis
15% of social media users are more inclined to buy from brands that advertise in social media
25% are more likely to find out more about brands that advertise on social media sites
Nearly 4 out of 5 web users visit a social networking site on monthly basis
Internet users worldwide spend more hours per week with social media than any other online activity
Source: Nielsen Company
Internet users in select countries who have created a social network profile
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