Social Media Marketing

PRESENTER: evans c. NGALA

UNIVERSITY OF CHESTER BUSINESS SCHOOL

INTERNATIONAL MARKETING MANAGEMENT

Introduction

550 BC - Postal services

1792 – Telegraph

1890 - Telephone

1891 – Radio

1966 - The first email was received

2004 – Facebook was launched

2005 - YouTube was launched

2006 – Twitter was also launched

2013

Facebook - 1.11 billion

users

Twitter – 500 million

users

LinkedIn – 225 million

users

Google+ - 343 million

users

Social media users

Source: http://www.uncp.edu

Solis (as cited in Nekatibebe, 2012) noted that Social media is a blending of human society and technology, transforming information flow within a group of people.

Impact of social media to companies

Source: http://socialmediatipsandadvice.com

For example

U.S President Barack Obama has been tagged social media president

4 in 5 small businesses uses social media for marketing

98% small business have websites and social media pages

Companies with blogs generates 67% leads per month than their competitors

88% consumers who search for a product on mobile device call or go that business within 24 hours Teasastipss.blogspot.co.uk

Demerits of Social Media Marketing

Violation of customers privacy,

Disclosure of individual confidentiality. e.g. Microsoft accused of disclosure with Skype

It leads to confusions and disorientation

Hinder productivity

It requires sets of technical or professional skills

(Featherstone, 2012; Tretenhahn, 2011)

Ethical recommendations

Companies should be regulated…

Companies should protect their customers confidentiality and privacy

Companies should prevent defamatory contents

Discourage deception

Webhost companies should be empowered to remove awful information.

The end.

References

Abrams, D. A. (n.d.). The Hidden Benefits of Social Media Marketing. Retrieved July 17, 2013 fromhttp://socialmediatipsandadvice.com/the-hidden-benefits-of-social-media-marketing/

Featherstone, M. (2012). Social Media. Credit Union Magazine, 78(6), 24-27

Nekatibebe, T. (2012). Evaluating the Impact of Social Media on Traditional Marketing. (Unpublished Bachelor’s thesis). Helsinki Metropolia University of Applied Sciences, Finlands.

Tretenhahn, S. (2011). Discuss the advantages and disadvantages of using social networking tools and concepts in the meeting industry. Retrieved from AIM Group International website:http://aimgroupinternational.com/assets/files/AIM_White_paper_Tretenhahn.pdf

http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html

http://teasastipss.blogspot.co.uk/2013/04/history-of-social-media-marketing.html