social media fundamentals september 2012
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TRANSCRIPT
Social Media Fundamentals
About Today
Social Media Channels
Top Tips
Social Media Management
About You?
Part 1.
Social Media Overview and Channels
Engagement
Social Media Channels
47% of Irish People use Facebook
Ipsos Mori, 2011
85% of 15-24 year olds
62% of 25-34 year olds
56% of 35-44 year olds
31% of 45-55 year olds
29% of 55-64 year olds
9% of those 65+Ipsos Mori, 2011
Overview
Exercise
The Problem?
Successful Engagement is About:
• Relevant and timely• Emotional appeal • Crowdsourcing – Ask questions, polls and
survey• Replies to posts • Sharing Content • Creating momentum (Campaigns!)
“I created a profile on
But haven’t done anything with it”
Why do I need to be on
?
175 MILLION PROFESSIONALS
WORLDWIDE
?
91%
Source: Repeller.com
76%
53%
48%Source: Repeller.com
The Power of Networking
Tour
TOP TIPS
Your Profile
Your Profile
Must be you and must be public Photos – Get a professional photograph
Headline – Longer Headline
Past Positions and Education – Very important for building your network.
Your Profile
Gain recommendations.
Why they look good?
Review clients – ask for them and return the favour!
Your Connections
Your aim is to source and add appropriate and relevant contacts.
Groups
Linked In Groups: Forums centred around a common theme or area
Joining Linked In Groups:
Avoid the temptation to join too many groups!
What about a group you belong to in the real world?
Key terms…
To follow somebody is to subscribe to their messages
A tweet is an individual message
A DM or direct message is a private message on Twitter
Key terms…
RT or retweet is to repost a valuable message fromsomebody else on Twitter and give them credit
Trending topics are the most-discussed terms on Twitter atany given moment.. E.g Arthurs Day
hashtag—the # symbol followed by a term andincluded in tweets e.g #ArthursDay
Key terms…
#ff – Follow Friday!
Who uses it Twitter
Examples
Getting started on Twitter…..Start off
personal!
Other Social Media Channels
Social Media Success
Becoming a Content Publisher
You need an Editorial Calendar – Plan and source your posts
Yearly breakdown of activity – events and campaigns etc
Weekly list of links and short term posts + spontaneous content
?
“Might social media be useful to our business?”
“What’s ‘social’ about us?”
Management and Resources
How Does The Internet and Social Media Change Your Organisation – Start The Conversation!
Online Reputation
Management
“Let’s hurry home and follow the earthquake news. And don’t forget to order your favourite KFC menu”.
Social Media Policy
Metrics
Paul McGarrity