social media for business development - financial marketers
DESCRIPTION
This is a presentation on how banks, credit unions, and other financial institutions can use social media for business development. Not just to let people know how they are supporting the local community (which is important,) but also how to drive qualified traffic to the website or physical location. The presentation was based upon interviews I did with marketers from NEFMA (New England Financial Marketing Association) as well as our own experience in developing social media and digital marketing campaigns. If you need any additional information, or help with your own digital marketing campaigns, my contact information is in the presentation, or you can reach me at 207.523.5141.TRANSCRIPT
Social Media for Business Development
Rich Brooks | flyte new media | takeflyte.com | twitter.com/therichbrooks
TODAY WE’LL COVER
ENGAGE!
Tambako the Jaguar
TODAY WE’LL COVER
DRIVE!
Bruno. C.
TODAY WE’LL COVER
CONVERT!
Romain Guy
TODAY WE’LL COVER
MEASURE!
Heavy Weight Geek
WHO IS THIS GUY?
YOUR CHALLENGES
Compliance
Limited Resources
Customer Inertia
fdecomite
SOCIAL MEDIA BENEFITS
Brand Awareness
Customer Service
Lead Gen
SOCIAL MEDIA ISN’T THE ANSWER
DIGITAL MARKETING ACTION PLAN
Attraction
Retention
Conversion
Measurement
http://www.flickr.com/photos/myklroventine/
WHERE DO YOU START?
Goalsderrickcollins
SOCIAL MEDIA STRATEGY
“You cannot have a social media strategy without a content strategy.”
--Susan Cato
SOCIAL MEDIA STRATEGY
“You cannot have a social media strategy without a content strategy.”
--Susan Cato
SOCIAL MEDIA STRATEGY
“You cannot have a social media strategy without a content strategy.”
--Susan Cato
SOCIAL MEDIA STRATEGY
“You cannot have a social media strategy without a content strategy.”
--Susan Cato
SOCIAL MEDIA
• Platforms vs. Networking
Platform vs Networking
Julie Rashelle Official GDC
SOCIAL PLATFORMS
Increase your visibility
Let you tell your story
Allow engagementWayne Large
KEYWORD RESEARCH
Brainstorm key phrases
Test your beliefs
Create your copy
Calsidyrose
GENERATING KEYWORDS
GENERATING KEYWORDS
GENERATING KEYWORDS
GENERATING KEYWORDS
GENERATING KEYWORDS
KEYWORD PLANNER
KEYWORD PLANNER
KEYWORD PLANNER
KEYWORD PLANNER
BLOGS
BLOGS
BREAKING DOWN A BLOG POST
YOUTUBE
YOUTUBE
YOUTUBE
YOUTUBE
YOUTUBE
SOCIAL NETWORKING
Engage
Promote
Drive traffic
BUILDING BETTER LINKS
FACEBOOK MARKETING
FACEBOOK MARKETING
EDGERANK
EDGERANK
FACEBOOK ADS
TARGETING ON FACEBOOK
LISTENING
NOT LISTENING
TWITTER ADS
PROFILES FOR EMPLOYEES
COMPANY PAGES
LINKEDIN GROUPS
LINKEDIN PULSE
DRIVING TRAFFIC
Sarah G
CAN YOU BE TRUSTED?
FIRST IMPRESSIONS MATTER
PRESENTATION MATTERS
irene
USE SOCIAL PROOF
KEEP IT SIMPLE
LIMIT CHOICES
ecudiélle
THE EYES HAVE IT
James Breeze | usableworld.com.au & tobii.com
RETARGETING
BUILDING BETTER LINKS
BUILDING BETTER LINKS
NEED HELP WITH SOCIAL MEDIA?
Rich Brooks
207.523.5141
Training
Consulting
Outsourcing
TAKEAWAYS
Create valuable content
Choose your channels
Drive and convertmasochismtango
THANK YOU
@therichbrooks !!!!!Rich Brooks flyte new media
takeflyte.com @therichbrooks