how marketers can win on social media
TRANSCRIPT
HOW MARKETERS CAN WIN ON SOCIAL MEDIA
GET TO KNOW US
MARKETERS RUIN EVERYTHING
- @garyvee
MARKETERS RUIN EVERYTHING
Let’s call people to ‘help’ them.
MARKETERS RUIN EVERYTHING
Let’s call people to ‘help’ them.
Maybe we should try e-mail?
MARKETERS RUIN EVERYTHING
Let’s call people to ‘help’ them.
It wouldn’t be a shame if we interrupted their
favorite TV show, right?
Maybe we should try e-mail?
MARKETERS RUIN EVERYTHING
Let’s call people to ‘help’ them.
It wouldn’t be a shame if we interrupted their
favorite TV show, right?
Maybe we should try e-mail?
Let’s advertise on Facebook. People love
advertising on Facebook!
MARKETERS RUIN EVERYTHING
Let’s call people to ‘help’ them.
It wouldn’t be a shame if we interrupted their
favorite TV show, right?
Maybe we should try e-mail?
Let’s advertise on Facebook. People love
advertising on Facebook!
Or banners. And YouTube pre-rolls. And
Highlighted tweets. YES!
Let’s call people to ‘help’ them.
It wouldn’t be a shame if we interrupted their
favorite TV show, right?
Maybe we should try e-mail?
Let’s advertise on Facebook. People love
advertising on Facebook!
Or banners. And YouTube pre-rolls. And
Highlighted tweets. YES!MARKETERS
RUIN EVERYTHING
AND IT’S THEIR FAULT
SHANNON WEAVER
WE LEARNED IT THE WRONG WAY
SENDER RECEIVER
WHAT DO WE SEND TO THE RECEIVER?
SENDER RECEIVER
WHAT WE
SEND
WHAT DO WE SEND TO THE RECEIVER?
WHAT THE RECEIVER WANTS TO RECEIVE
WHAT WE
SEND
WHAT DO WE SEND TO THE RECEIVER?
WHAT DO WE SEND TO THE RECEIVER?
WHAT THE RECEIVER WANTS TO RECEIVE
WHAT WE
SEND
WHAT DO WE SEND TO THE RECEIVER?
WHAT THE RECEIVER WANTS TO RECEIVE
NO INTERSECTION
WE CAN WIN IF WE REVERSE ENGINEER
SENDERRECEIVER
WHAT DOES THE RECEIVER WANT TO RECEIVE?
WE CAN WIN IF WE REVERSE ENGINEER
DO THE RESEARCH
WHAT DOES THE RECEIVER WANT TO RECEIVE?
WE CAN WIN IF WE REVERSE ENGINEER
DO THE RESEARCH
WHAT CAN WE SEND?
WE CAN WIN IF WE REVERSE ENGINEER
DO THE RESEARCH
WHAT CAN WE SEND?
WE CAN WIN IF WE REVERSE ENGINEER
DO THE RESEARCH
CLICK TO DISCOVER
WHAT THE RECEIVER WANTS TO RECEIVE
WE CAN WIN IF WE REVERSE ENGINEER
WHAT WE CAN SEND
AIM FOR THE SWEET SPOT
WE CAN WIN IF WE REVERSE ENGINEER
AIM FOR THE SWEET SPOT
CLICK TO READ MORE
WE CAN WIN IF WE REVERSE ENGINEER
SENDERRECEIVER
THROUGH WHICH MEDIUM DO WE REACH OUR AUDIENCE?
WE CAN WIN IF WE REVERSE ENGINEER
SENDERRECEIVER
CLICK TO DISCOVER
WE CAN WIN IF WE REVERSE ENGINEER
SENDERRECEIVER
BE WHERE THE ATTENTION IS!
WE CAN WIN IF WE REVERSE ENGINEER
SENDERRECEIVER
AREN’T WE FORGETTING SOMETHING?
WE CAN WIN IF WE REVERSE ENGINEER
LISTEN!SENDERRECEIVER
LISTEN!WE CAN WIN IF WE REVERSE ENGINEER
SENDERRECEIVER
Maybe we should try e-mail?
5 LESSONS TO REMEMBER
5 LESSONS TO REMEMBER
Know what your audience wants
Know what your audience wants
Supply the audience with the content they want
5 LESSONS TO REMEMBER
Know what your audience wants
Supply the audience with the content they want
Know where your audience is
5 LESSONS TO REMEMBER
Know what your audience wants
Supply the audience with the content they want
Know where your audience is
Be where the attention is
5 LESSONS TO REMEMBER
Know what your audience wants
Supply the audience with the content they want
Know where your audience is
Be where the attention is
Listen!
5 LESSONS TO REMEMBER
MARKETERS RUIN EVERYTHING BECAUSE THE COMMUNICATION MODEL HAS BEEN
DEAD WRONG ALL THE TIME.CLICK TO TWEET
NICK VINCKIERConsultant
+32 474 39 12 82
HOW MARKETERS CAN WIN ON SOCIAL MEDIA
Let’s talk on Twitter! :-)
GET TO KNOW US
HOW MARKETERS CAN WIN ON SOCIAL MEDIA