social media for marketers dbs lecture
DESCRIPTION
Channelship's guest lecture at Dublin Business SchoolTRANSCRIPT
Social Media For Marketing Managers
slideshare.net/channelship/social-media-for-marketers-dbs-lecture
channelship.iechannelship.co.uk
Channelship Web Agency
…through social networking toolsMarketer? Then check this out…
15 Jan 2009
sethgodin.typepad.com
chrisbrogan.com
On Twitter @chrisbrogan
…through social networking toolsInformation sharing has changed
…through social networking toolsHigh speed communication
15 Jan 2009
Plunging into social media
“All you need is a Twitter and Facebook account”
Social media sucks
1. Why do we want to use social
media?
2. How does our target audience use
social media?
3. What part of the bottom line do we
expect to improve with social media?
Adopting social media: Are you ready?
Online & Offline conversations: What’s the difference?
Every business has a REPUTATION
Traditional message (outbound)
Modern message (Inbound)
Where are you leaving your breadcrumbs?
Make it public! You own a wealth of content
Monologue Vs Dialogue
Implications
Social Media is just a set of tools!!
Build – Disassemble – Adjust - Repair
Thinking about adopting social media?
Four important tools
1. Brand mentions
2. Products / Services
3. Competitors
4. Industry topics
5. Sales opportunities
6. CS opportunities
7. Industry influencers
search.twitter.com
1. Trends
2. Topic ideas
3. Company mentions
4. Top industry bloggers
1. Brand mentions
2. Products / Services
3. Competitors
4. Related topics
5. Specific names
google.com/alerts
FIRST: Build Listening Stations
Can you share any experience with blogs?
The weight of blogging
• Improve SE rankings
• Brand awareness
• Give brand a human voice
• Position your company as an authority
• Spreads the word easier, cheaper and more effectively
• KEY: Connect easier in social networking sites…
Your blog it’s your
HOMEBASE!
You push…
YOUR BLOG
(Home base)
…and good content pulls for you
YOUR BLOG
(Home base)
I have a blog, now what?
1. Look for relevant people to share your blog with
2. Stay active, blog at least once a week, encourage comments
3. Blog “networking”: pinpoint other bloggers in the same topic and build relationships (read & comment)
Twitter is your brand’s point of contact!
Powerful real-time networking
• Expand brand awareness
• Give brand a human voice
• Grow your business network
• Help position your organisation as an authority
• Spread the word easier, cheaper and more effectively
• Twitter is a passport to connect with more people
Twitter is also your
company’s point
of contact!
I’m on Twitter, now what?
1. Follow people that you already know
2. Follow organisations in your field
3. Follow companies of interest
4. Follow existing/potential customers
5. Have conversations!
6. Share good content including your blog!
Did you know?
Biggest Social Network: 500 Million users
400 Million ACTIVE users
Average user time: 25 Minutes
50% of users return daily
35 years old & above: fastest growing
segment
A place to share engaging content
• Expand brand awareness
• Send segmented updates to your “fans” in seconds
• Your page and its content are indexed by search engines
• Promote business events
• Promote your products & services with fun photos & video!
1. Invite everybody within the company’s ecosystem
2. Reply to comments promptly
3. Have conversations!
4. Check out other business pages
5. Upload photo and video content
6. Share corporate communications, products and more
7. Share other people’s content beside yours
We’re on Facebook, now what?
Online video
…that people remember:
20% of what they hear…
30% of what they see…
70% of what they both hear and see?
Source: http://www.eyespot.com/WhyVideo/
Did you know?
After Google, the second search spot is
Last January hit 6.6 billion streams
Currently has 73% of the online video market
Did you know?
35 Hours of Video Uploaded Every Minute to YouTube
Online video steps
Upload and enter title, description & tags
Distribute your content!
Review
insights!
One last thing..
a) You already have an offline community. Announce that you hang out online too!
b) Expand your community from there: listen, chat and provide good content if you want your message to spread
Allow your community to play a role!
Allow the community to play a role
Conversation opportunity
www.linkedin.com/in/fredcaballero
www.facebook.com/fred.caballero
www.channelship.ie | www.channelship.co.uk
Thank you!