social media for anglopreneurs - chocolate & zucchini · facebook pros & cons + best...
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Social Media for Anglopreneurs
A presenta*on by Clo*lde Dusoulier
@clo*ldenet h7p://cnz.to
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Twitter pRO & CONS + Best practices
+ For quick, bite-‐size updates and links
+ Easy to interact + Networking tool
- Not much growth - Contents have a short life span
ü Use images ü Schedule updates and repeats ü Respond to men*ons, like, RT ü Forge rela*onships ü Quotes
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Facebook PROS & CONS + Best practices
+ High engagement + Lots of click-‐throughs + Facebook Live for approachability
- Mystery algorithm - / + Older audience
ü Mix of wri7en posts, images, discussions, videos, fun stuff
ü HearTelt works well ü Engage ü Schedule ü Use analy*cs
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INSTAGRAM PROS & CONS + Best practices
+ Brand building + Discoverability + Engagement
- Need strong visuals - Li7le traffic genera*on - Not a great place to sell
ü Consider your feed ü Try videos ü Behind the scenes ü Leverage hashtags ü Space out pos*ngs ü Interact
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PINTEREST PROS & CONS + Communicate visually + Traffic driver + Snowball effect + Prac*cal/inspira*onal content
- Need strong visuals - Slow-‐going at first - No engagement
ü Think « mood board » ü Leverage keywords ü Create long pins for top posts ü Schedule pins ü Use the analy*cs
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SnapChat
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SnapChat PROS & CONS + Best practices
+ Low expecta*ons + Fun, approachable + S*ll small circle + No analy*cs
- No clicks - Content disappears - / + Younger audience - No analy*cs
ü Behind the scenes ü Leverage your loca*on ü Be goofy
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How not to explode
ü Know your why ü Pick one ü Study what others are doing ü Batch process ü Schedule ü Monitor/analyze ü Consider outsourcing
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How to grow
ü Create content worth sharing ü Use graphics that pop ü Work on teaser texts ü Engage ü Call to ac*on ü Experiment, see what works, do more of that ü Cross-‐promote ü Be pa*ent
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USEFUL TOOLS & Resources • Edgar (scheduling + insightful
newsletter) http://meetedgar.com/
• Hootsuite (scheduling) https://hootsuite.com/
• Tailwind (Pinterest scheduling) http://shrsl.com/?~ar3l
• Canva (create graphics) http://canva.com/
• Color Story (photo retouching app) http://acolorstory.com/
• Simple Pin Media (Pinterest resource) http://www.simplepinmedia.com/
• The Nectar Collective (social media and emailing resource) http://thenectarcollective.com/
• Tips for using Facebook Live https://www.facebook.com/facebookmedia/best-practices/live
• My post on Snapchat and Facebook Live http://chocolateandzucchini.com/blogging/snapchat-facebook-live-for-food-bloggers/
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Questions?
Find me on social media: @clo*ldenet Download this presenta*on at: h7p://cnz.to/anglopreneurs