social media, engagement and content creation
Post on 21-Oct-2014
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DESCRIPTION
A quick presentation about content creation and engagement in Social media.TRANSCRIPT
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CONTENT CREATION
SOCIAL MEDIA,ANDENGAGEMENT
DANIEL SOLLERO • @DSOLLERO
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BUILT THE INTERNET
PEOPLE, CONTENTAND COMMON INTERESTS
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CONTENT AS SOCIAL CURRENCYWE REPEATED HOW WE’VE SHARED CONTENT OFFLINE
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THE QUALITY OF OUR CONTENT THROUGH TIME BUILT, CHANGED AND REINFORCED HOW WE WERE PERCEIVED
CONTENT
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TO CONQUER SOMEONE’S TRUST TAKES TIME
TIME
TRUST
empathy starts the process
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ORGANIC GROWTH THROUGH
SHARING
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CONTENT
ADS ANALYTICS
...AND THEN THE INTERNET CHANGED
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PAID MEDIA OWNED MEDIA
EARNED MEDIA
TV, Print OOH, Digital Brand/Corporate content
Organic
Sponsored posts
Relevant content for the audience
Promoted brand content
Press Coverage
MEDIA CONVERGENCE
SOURCE: ALTIMETER REPORT - the converged media imperative
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SHAREABLE CONTENT IS KEY(AND KING)
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ENGAGE AND CREATE MEMORIESCONTENT MUST TELL STORIES,
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NOTHING SAVES A BAD CONTENT
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SHARING DOESN’T HAPPEN ONLY THROUGH THE USUAL SOCIAL NETWORK CHANNEL
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WE MUST KNOW OUR AUDIENCEAND SHOW OUR BEST CONTENT
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DESIRE PATH
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THE RIGHT CONTENT TO THE RIGHT PEOPLE AT THE RIGHT TIME.
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SOCIAL MEDIA IS LIKE A RELATIONSHIP
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EACH POST IS A STEP TO WIN THEIR TRUST
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BUT NO RUSH
RELATIONSHIPS ARE BASED ON TRUST
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TO CONQUER SOMEONE’S TRUST TAKES TIME
TIME
TRUST
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- MIKE ARAUZ
“IF I TELL MY FACEBOOK FRIENDS ABOUT YOUR BRAND,
IT'S NOT BECAUSE I LIKE YOUR BRAND, BUT RATHER
BECAUSE I LIKE MY FRIENDS”
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EACH POST IS A STEP TO WIN THEIR TRUST
COMMUNITY MANAGERS CONTENT CREATORS BUSINESS INTELLIGENCE
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EACH POST IS A STEP TO WIN THEIR TRUST
BRAND AUDIENCE
THIS IS OUR BIGGEST CHALLENGE AS A BRAND AND CONTENT CREATOR/CURATOR
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TAKEAWAYS
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LISTEN TO YOUR AUDIENCE AND CREATE CONTENT BASED ON BOTH YOUR AUDIENCE’S AND YOUR PREFERENCES 1.
SHAREABLE RELEVANT CONTENT IS KEY (AND KING)2.USE PAID MEDIA TO AMPLIFY THE REACH 3.KEEP LISTENING AND KEEP THE CONVERSATION GOING4.
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THANK YOU
DANIEL SOLLERO • @DSOLLERO