media creation 2014

7/27/2019 Media Creation 2014

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Media Creation 2014

Media Creation 2014

1Patrick Breitenbach, Solveig Schwarz u.a.| MECRE |SS2014 | Week 1


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Please let us introduce ourselves:5 different people try to get the best out of you!


The Karls Five

Patrick Solveig Michelle Karl Christian


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MEDIA CREATION =CONTENT CREATION


The subject


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Learning by chaos


How?


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Learning by asking


How?


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Learning by doing6

How?


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How does it work?

mediacreation.tumblr.comPassword: mediacreation


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How does it work?


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Method of examination

Learners Portfolio

Every question or interaction on the blog is part of yourportfolio

You have to solve some small missions. You will get themission briefing in our blog.

Last but not least you have to reflect the whole module in ashort written paper or blogpost afterwards.


Examination


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During this lecture you will work on a real

project, with a real briefing from a real media

company.

High Pressure! !


The project


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Any questions so far?



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The golden Rules

WHO ARE YOU?


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The golden Rules

The Presentation of Self

Erving Goffman


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4 little scenes of yourself

The new friend

The blind dateThe suspect


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The golden Rules

WHO ARE YOU?


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Task

Optional Task:Testscreening KarlsMovie


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The project

Your module project:

Ladies and gentleman, a very real briefingfrom a very real company.


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Our client

Zweites Deutsches Fernsehen (English: Second German Television),usually shortened to ZDF, is a German public-service television broadcaster.

It is run as an independent non-profit institution, which was founded by all federal

states of Germany. ZDF is financed by television licence fees and advertisingrevenues.


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First Project

ZDF DAS KLEINE FERNSEHSPIEL

Our responsibility within the TV station ZDF is to discover and systematicallycoach new talents. It provides a professional partnership for the realization of

projects through close dramatic support, but also huge scope for development oforiginality and idiosyncrasy. Das kleine Fernsehspiel supports not only

production but also script development. Fictional and documentary low-budget

works of a length exceeding 40 minutes have the chance of being promoted,provided the filmmaker has completed no more than two previous feature-length

film projects.

Every year about 22 new productions are developed: TV films and movies,

documentaries, essays, experimental forms and mixed genres, with filmscommissioned for TV as well as international co-productions for cinema being

equally eligible. New broadcasts and pilots for TV formats are developed in

Quantum, the ZDF laboratory for format development.


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First Project


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Second Project

lasthijack.com


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ZDF Kleines Fernsehspiel | Last Hijack

You are the marketing director of Das kleine Fernsehspiel

or Last Hijack.

Create a transmedia content marketing concept and produceat least some transmedia content pieces which may circulate

in social networks to raise the awarness of your brand and the

conversion of new viewers and fans.


The Briefing


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You have to decide which projectyou would like to manage


Comittment


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Screening

Make some notes during the movie:

Who is the target group?What is the USP?

What are great scenes?

What is touching?


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The Debriefing

Collect as many relevant questions you

would like to ask the ZDF or the production

company of Last Hijack


Comittment


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To Dos until next time

Ask as much questions as you can in our

blog and you will get links, texts,

inspiration etc.

Think about some ideas (for yourself) and

collect them until the next session

Fulfill some missions


Comittment


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Thank you!

See you online and

4 weeks later!


Comittment

media creation 2014

Documents