How HCL used social media to connect with parents

and adults to promote the ME CHAMP TABLET

Parents (especially whose kids are in

school) have a general discomfort with

allowing their kids free access to gadgets

and the web

Our task was to find a way to involve

them in a conversation and help ease

some of their concerns

THE CHALLENGE

One of the most potent conversation

starter for any new age parent is to

discuss ways of better parenting

In our case we triggered the

conversation by discussing

parenting issues pertaining to

hazards of technology, privacy and

gadgets amongst other topical issues

THE OPPORTUNITY

OUR STRATEGY

A COMING TOGETHER OF THREE KEY ELEMENTS

Right

Context(Parenting in the

digital age)

Right Time(Children’s Day)

Right Place(Social Media

Channels)

#MeAndMyChamp - 3 Days. 6 Questions. 6 ME Champ Tablets.

We conceptualized a contest on Facebook and Twitter for parents asking them to give their

creative solutions to everyday parenting issues in todays connected world

We started on 14th November and kept the momentum going till the 16th November

2 questions were put up everyday

We identified 6 super parents basis their suggestions

Winners won a ME CHAMP Tablet for their real life CHAMP for Children’s Day!

CONTEST OVERVIEW

QUESTIONS THAT GOT THEM TALKING

1384 retweets

7.6 mn impressions12605 mentions10711 entries

187 new followers

AN OVERWHELMING RESPONSE

Amidst the mass hysteria on Sachin

Tendulkar’s farewell test match

#MEandmyChamp trended along with

#ThankYouSachin #SachinTheStar,

#SRTForever and #SRT on all 3

days!

MOST GRATIFYING RESPONSE

MOST LOVED TWEETS

RESPONSES

BUZZ

LOVE

In just 3 days, ME TABLETS

actively engaged and

interacted with over 2000

parents via social media!