social media campaign (2)
TRANSCRIPT
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Social Media CampaignClient: Red WOLF Center
ARKANSAS STATE UNIVERSITY Group Members
Khairul IslamOmotayo Ogundijo
Geeth TejaJuhi Shalini
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About Red WOLF Center Red Wolf Center promotes fitness among the
university’s students, teachers, staffs and facilitates recreations and networking
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Red WOLF Center
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FacilitiesIt has $18 million worth state of the art fitness equipment MAC gym (soccer), A dance studio Free weight and cardiovascular areas, A spin studio Basketball court. It provides opportunities to participate in programs such as group fitness
classes, fitness challenges, Intramural Sports, Club Sports, or Open Recreation.
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SWOT Analysis
Strengths
Good Location State of Art Equipment Yong studentsExperienced staffSolid contact list
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Weakness
Inadequate Full time Employees Lack of Campaign Lack of Health awareness among students Budgetary Limitation Limited Advertisement
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Opportunities Over 13400 Student Popularity of social media among the students Recruit the employees and volunteers
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Threats
Planet Fitness Center, Close to the campus
Off Campus Housing Academic Pressure
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Primary Research
A survey was carried out among 40 undergraduate students
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Population
23 Male 17 Female
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How often do you visit the center?
Daily Weekly Every
Other Day
Irregular
Number of responses
14 10 5 11
Percentage
35% 25% 12.5% 27.5%
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Do you think A-State students and staff are aware of their physical fitness?
1-20% 21-40% 41-60% 61-80% 81-100%
Number of
responses 3 10 15 9 3
Percentage 7.5% 25% 37.5% 22.5% 7.5%
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Which social networking site do you use actively?
Faceb
ook
Twitte
r
Instag
ram
Linke
dIn
None
Number of
responses 21 4 8 1 6
Percentage
52.5% 10% 20% 2.5% 15%
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Do you refer to Red Wolf Center social media platforms for fitness tips, and for upcoming events?
Yes No
Number of
Responses
31 9
Percentage 77.5% 22.5%
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Social Media Page Analysis On October 23, 2015 there were 1,301
like on Red Wolf Center’s Facebook page,
0.5% increase from the previous week. The majority of Facebook posts were
mainly about the current events of the Red Wolf Center
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Objectives
10% increase to the number of daily visitors at The Red Wolf Center by end of our campaign, March, 2015.
Increase 10% exposure of the center through Facebook and Twitter
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Strategies
Use of Facebook and Twitter to engage students with the Red Wolf Center activities
Upload health and fitness related tactics on social media
Posting of fitness related tips on Facebook daily. Provide regular updates of Red Wolf Center activities
on Facebook Use social media to find employees and volunteers
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Strategies Daily one-hour tweeting under a specific Hash Tag. Retweeting, if anyone provides feedback Sharing visually appealing photos
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First Objective and the Evaluation First Objective:10% increase to the number of daily visitors at The Red Wolf Center by end of our campaign, March, 2015
We will measure the first objective of the campaign by keeping track the number of daily visitors by checking daily records of the Red Wolf Center
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Second Objective and Evaluation
We will measure students’ engagement in social media by analyzing our social media presence---
Facebook Insights, Hootsuite, and Google Analytics to measure traffic at each website
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Budget of the Campaign Items Costs Total
Monthly Facebook & Twitter
Promotion
$20 $80
Prize for Photo Competition $25 $25
Prize for Winner of the Climbing
Challenge
$20 $20
Participating in Public Events
(fair) to be Held in the
University Campus
$50 $50
Distributing T-shirts & Bracelets
Among the Fitness Trainees
$50 $50
Miscellaneous $30 $30
Payment Contingent Upon
Creation and Reach of Social
Media Posts
$100 $100
Grand Total Cost $305
Budget for the Campaign
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Hope to see you at Red Wolf Center!
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Any Question
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