creating social media campaign
TRANSCRIPT
CREATING SOCIAL MEDIA CAMPAIGN
WHAT IS SOCIAL MEDIA
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, are among the different types of social media.
EXAMPLES OF SOCIAL MEDIA PLATFORMS
Facebook Twitter Instagram Google+ Pinterest Youtube Linkedin
WHAT IS SOCIAL MEDIA CAMPAIGN
Social Media Campaign is the process of gaining website traffic or attention through social media sites. They are customized contents and promotions that companies launch to engage customers in their advertising message.
WHY SOCIAL MEDIA CAMPAIGN
To create Awareness of the Brand. Building and strengthening the Brand. Driving Conversions. Increasing and Monitoring Brand presence. To gain a wealth of information to enhance customer experience.
TYPES OF SOCIAL MEDIA CAMPAIGNS
Facebook apps and promotions to landing pages Online offers- Give Away Data forms RSS Feeds Photo Campaigns Video Campaign Design Campaign
PROS AND CONS OF SOCIAL MEDIA CAMPAIGN
PROS Targeting options- age sex,
marital status, location etc Cost Effectiveness Social media campaign is fast Generates interaction Nurtures brand loyalty
CONS Time Consuming Generates negative users ROI is hard to define Limiting potential reach Backlashes from members of
the public.
STEPS TO CREATING A SUCCESSFUL SOCIAL MEDIA CAMPAIGN
Choose the most effective platform. Create social media objectives and goals. Focus on fostering customer engagement. Identify channels specific short-term and long term objectives. Make sure campaign content echoes your brand’s voice and
values. Create a content calendar- Hootsuite
SOCIAL MEDIA CAMPAIGNS FOR TWITTER
#1. Choose a Campaign to fit your Goals
What do you want to get out of your campaign?
Followers Website Clicks or Conversions Tweets Engagements Leads on Twitter
#2. Target the Right Audience
Target people on Twitter. Find peole who share interests with you. Reach out to people using particular keywords. Tailored Audience
#3. Optimize your Campaign
Tweet Activity Dashboard Conversion Tracking
TRACKING SUCCESS RATE FOR SOCIAL MEDIA CAMPAIGN
Determine your Goal. Create metrics to measure your goal. Track Conversion. Assign monetary value to each conversión. Measure total benefits by Channnel. Determine total costs.
REFERENCES
https://en.wikipedia.org/wiki/Social_media_marketing http://www.heystephanie.com/2009/03/5-types-of-social-m
edia-campaigns/