social media at 5,000 feet
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Benefits of Social Media in Business - how is your business benefiting from Social Media?TRANSCRIPT
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Social Media at 50,000 Feet
Mike McCreadymikemccready.caTwitter: @MikeMcCready
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Who’s Mike McCready
• Web Manager at Lethbridge College.• In the web industry for 11 years.• Started the social media efforts
at Lethbridge College.• Blogging since 2007.• Tweeting since 2008.
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Technology changes communication
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Newspaper circulation is declining
Image via Flickr from Troy Holden
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Image via Flickr from frankh
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The Definition of Insanity
“Insanity: Doing the same thing over and over again and expecting different results.” -- Albert Einstein
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Where do you go to find your consumers?
Image via Flickr from will ockenden
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YouTube exceeds 2 billion video views a day…
Image via Flickr from @NYCphotos-flickr
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Image via Flickr from Still Burning
…with the average person spending 15 minutes a day.
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14% of Canadians use Twitter each month.
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Image via Flickr from PhotoJonny
What is social media… really?!?
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It’s not about the tools.
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Image via Flickr from ehnmark
It isn’t about shouting your message.
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Image via Flickr from Steve Rhodes
It’s about listening.
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Image via Flickr from The Facey Family
It’s about sharing.
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It’s about helping.
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That’s niceand all, butwhat does that mean for business?
Image via Flickr from rutty
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Social Media ROI: Socialnomics“The ROI of social media is your business will still exist in 5 years.”
- Erik Qualman
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78% of consumers trust peer recommendations.
Image via Flickr from Cooking For Geeks
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Only 14% trust ads.
Image via Flickr from Whitewolf Photography
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Image via Flickr from crowbert
Social media levels the playing field
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Become a Thought Leader
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- 27,186 Facebook Fans - 644 Facebook Fans- 72,367 Twitter Followers - 1,044 Twitter Followers- 196,361 YouTube Video Views - No Official Channel- 122,016 Website Visitors - 71,460 Website Visitors
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Recommended Books
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Effective Social Media Use
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More Questions?
Blog: www.mikemccready.caTwitter: twitter.com/mikemccready