Social Mediaand Public

Health

James GarrowPhiladelphia Department of Public Health

Overview· All about today

‐ Statistics‐ Networks

· All about tomorrow‐ Ephemerality‐ Engagement

· Let’s get started

Statistics: the lay of the land

· Facebook‐ 71% of online Americans (85% of US is

online)‐ 63% of users check it daily‐ 40% check multiple times per day

· Twitter‐ 18% of online Americans have an account‐ 46% of users check it daily‐ Huge media following, mostly mobile use

Statistics: the lay of the land

· Instagram‐ 17% of online Americans have an account‐ 57% of users check it daily‐ Mobile only

· Pinterest‐ 21% of online Americans have an account‐ 23% of users check it daily‐ Use HIGHLY correlated with women (4:1)

Statistics: typical users

Networks: state of the art

· Twitter· YouTube· Blogs

Networks: Twitter

Networks: YouTube

Networks: blogs

http://blogs.cdc.gov/publichealthmatters/2011/05/preparedness-101-zombie-apocalypse/

What’s Next: ephemerality

· Snapchat· Whisper· YikYak· Tinder

What’s Next: Snapchat

What’s Next: Whisper

What’s Next: YikYak

What’s Next: Tinder

What’s Next: engagement

· Real, live, two-way conversations· The public as partners· Telling our story

What’s Next: conversations

What’s Next: conversations

What’s Next: conversations

What’s Next: partners

This year? Babies!

What’s Next: stories

Let’s Get Started· Figure out goals· Find heroes

‐ External AND internal· Play around (in private, if necessary)· Collaborate

Thank You· Q&A· More info later:

‐ about.me/jgarrow‐ @jgarrow