social media: the promise for public health
TRANSCRIPT
Social MediaThe Promise for Public Health
www.thedigitalpitch.com
#ASTHOsm
What is Social Media?
Facebook: Still growing
• 750 million users• 50% log on every day• Avg. user: 130 friends• 700 billion minutes
spent on FB every month
• Woman 55+ fastest growing demo
Sharing Doubles Every Year
YouTube: Ready for Its Close-up
• More content in 60 days than 60 years of TV
• Almost 500 million users
• Avg. user 15-25 minutes per day
• 2nd most search site after Google
First Video on YouTube
Keeping it Short & Simple
• 5 years old • 140 characters• 200 million tweets/day• 10% users follow more
than 50 people• 1.5 million accounts
follow more than 500
Source: @chartoftheday
First Tweet Ever
What does it all mean?
Innovation and disruptive change isn’t easy, but it’s usually worth it.
The 7 P’s of Getting Social Media Right
1. Peruse
• Listening is key– Google Alerts, Google
Blogs, Twitter search
• Are people mentioning you?
• What are they saying? (+/-/=)
• Are they talking about your issues?
2. Participate
3. People
4. Policy
5. Plant your flag
• What will be your digital outposts?• You don’t have to be everywhere• Do what works for you, but…• Stay committed to where you are
6. Plan for Content
• Editorial Calendar • Make it rich• Make it relevant• “Reimagine” your
content• Enable sharing
7. Promote
What are the challenges & risks?
@Redcross Account: “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…when we drink we
do it right #gettngslizzerd.”
What are some of the rewards
• Get Info out faster• Unfiltered message• Community building• Direct communication• Increases Trust• Leverage Word of Mouth• Positioning• Traditional Media
Amplifier
Why is it important for Public Health?
Thank you.
508-433-0006www.thedigitalpitch.com
Twitter: @thlyonsLinkedIn: Linkedin.com/in/thlyons