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Craig Marshall, principal of Century 21 Cordeau Marshall presented at The Business Of Real Estate held on 1-3 September 2014. #rebiz14

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Page 1: Social Media – An Invaluable Way to Elevate Your Brand
Page 2: Social Media – An Invaluable Way to Elevate Your Brand

Craig Marshall, Century 21 Cordeau Marshall

SOCIAL MEDIA An Invaluable Way to Elevate Your Brand

Page 3: Social Media – An Invaluable Way to Elevate Your Brand

Century 21 Cordeau Marshall !  The Century 21 Cordeau

Marshall Group consists of five offices on Sydney’s North Shore and one office in Sydney’s Eastern Suburbs, all working together as one strong team.

!  We are celebrating 30 successful years in Real Estate, over which time we have built up to be the number one franchise in our area and the largest franchise within CENTURY 21 Australia.

Page 4: Social Media – An Invaluable Way to Elevate Your Brand

TODAY PEOPLE KNOW MORE ABOUT YOU

than you know about them

Page 5: Social Media – An Invaluable Way to Elevate Your Brand

Staff Profile Views

335

407

355

505

319

500

633

512

622

561

670

783

Michelle Placks

James Levy

William Chan

Stephanie Hearne

C21 Australia (same 12 months) Jan 2014 - Today Jul 2013 - Jan 2014

1800

1276

1658

1468

Page 6: Social Media – An Invaluable Way to Elevate Your Brand

Social Media

Let your brand’s personality

shine on Social Media

Social Media has become the #1 activity on the web

One in two Australians have a Facebook page and check it

every single day

Page 7: Social Media – An Invaluable Way to Elevate Your Brand

The Cordeau Marshall Blog

!  274 people visited our blog in July 2014 to access localised real estate news, predictions and debates

!  craigmarshallc21.com

Page 8: Social Media – An Invaluable Way to Elevate Your Brand

Facebook growth Aug 2013 - Today

16.8 times more ‘likes’

Page 9: Social Media – An Invaluable Way to Elevate Your Brand

Our Facebook posts reach 2,800 people every week

Page 10: Social Media – An Invaluable Way to Elevate Your Brand

THE POWER OF VIDEO

Page 11: Social Media – An Invaluable Way to Elevate Your Brand

Meet the team VIDEO

Page 12: Social Media – An Invaluable Way to Elevate Your Brand

The Power of Video

The cost of paper advertising versus

The longevity of video advertising

Page 13: Social Media – An Invaluable Way to Elevate Your Brand

The Power of Video

The North Shore Times

Half page $1,415 Full page $2,601

Page 14: Social Media – An Invaluable Way to Elevate Your Brand
Page 15: Social Media – An Invaluable Way to Elevate Your Brand
Page 16: Social Media – An Invaluable Way to Elevate Your Brand
Page 17: Social Media – An Invaluable Way to Elevate Your Brand
Page 18: Social Media – An Invaluable Way to Elevate Your Brand
Page 19: Social Media – An Invaluable Way to Elevate Your Brand
Page 20: Social Media – An Invaluable Way to Elevate Your Brand
Page 21: Social Media – An Invaluable Way to Elevate Your Brand

Analytics Jan 2013 – Jul 2013

12.8 hours watched

Videos: 171 Lifetime views: 24,259

Page 22: Social Media – An Invaluable Way to Elevate Your Brand

Analytics Jul 2013 – Jan 2014

89.6 hours watched

Videos: 171 Lifetime views: 24,259

Page 23: Social Media – An Invaluable Way to Elevate Your Brand

Analytics Jan 2014 – Today

437.2 hours watched

Videos: 171 Lifetime views: 24,259

Page 24: Social Media – An Invaluable Way to Elevate Your Brand

26233

5380

770

19893

4648

700

Jan 2014 - Today

Jun 2013 - Jan 2014

Jan 2013 - Jun 2013

Views Minutes

Growth

28 times more views 34 times more minutes watched

Page 25: Social Media – An Invaluable Way to Elevate Your Brand
Page 26: Social Media – An Invaluable Way to Elevate Your Brand

Adaptable display

Page 27: Social Media – An Invaluable Way to Elevate Your Brand
Page 28: Social Media – An Invaluable Way to Elevate Your Brand

The inspiration behind our videos

Page 29: Social Media – An Invaluable Way to Elevate Your Brand

Website Analytics !  Pageviews !  New versus returning visitors !  Demographics !  Average session times !  Location !  Content drilldown

Page 30: Social Media – An Invaluable Way to Elevate Your Brand

TODAY PEOPLE KNOW MORE ABOUT YOU

than you know about them

Page 31: Social Media – An Invaluable Way to Elevate Your Brand
Page 32: Social Media – An Invaluable Way to Elevate Your Brand

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