eyesore to eyecandy: elevate your brand online
TRANSCRIPT
Eyesore to Eyecandy:
Elevate Your Brand Online!Cassie Dispenza
Sr. Director, Marketing & Partnerships
Saffire
Print-at-Home TicketsInclude sponsor logos
Include advertising
Advance Tickets
Scanning Pre-Sold Tickets
Gate Sales
Gate Sales
WE’LL SEND THE SLIDES IF YOU LEAVE
YOUR BUSINESS CARD!
Elevate Your Online Image
LOGO
PHOTOGRAPHY
Part One:
How mportant is it?
So your logo isn’t up to par…
v
v
Symbolism & Meaning
What is YOUR
Venue’s Brand?
Your BrandIt’s a promise.
It’s an image people associate with you.
It’s a set of core values.
It’s an emotion.
Core Values1) We are Smart & Creative Innovators
2) We Make Nerdy Fun!
3) We are Dedicated Team Players
4) We Treat Our Clients Like Family
Core FocusOur passion is empowering people to feel smart and successful
Our niche is simple, integrated websites and ticketing
Cool, thanks.
So where can I get a little help?
Part 2: Striking Photography
Photography
Matters
What Makes a Good Photo?
Image Quality
25%
Effectiveness
25%
User Response
25%
Message
25%
Physical Size
Quality – Physical Size
Image Quality
25%
Effectiveness
25%
User Response
25%
Message
25%
Physical Size, Quality
Composition, Emotion, Interest
Effectiveness - Composition
Effectiveness - Composition
Emotion, Interest
Emotion, Interest
Image Quality
25%
Effectiveness
25%
User Response
25%
Message
25%
Physical Size, Quality
Composition, Emotion, InterestMessage to Your Users
Message
Wait a minute, is this place a parking nightmare? That place looks like fun!
Message
OMG – what a sweaty sea of humanity! Wow, I want to take the kids here for some fun!
Image Quality
25%
Effectiveness
25%
User Response
25%
Message
25%
Physical Size, Quality
Composition, Emotion, InterestMessage to Your Users
Influence Decisions
Now, Go Get Some!
PHOTOGRAPHYOnline resources for
Online Resources
Find Your Own Photos Online
Final Tip:
Consider Your Space!
Thank [email protected]
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