social media: a business briefing
DESCRIPTION
This presentation is meant to serve as an introduction to social media. I've used elements of this presentation throughout the year as I've talked with various business units to explain the value.TRANSCRIPT
![Page 1: Social Media: a business briefing](https://reader035.vdocuments.site/reader035/viewer/2022062513/554d09f4b4c905d4568b4b99/html5/thumbnails/1.jpg)
a business briefing
1
![Page 2: Social Media: a business briefing](https://reader035.vdocuments.site/reader035/viewer/2022062513/554d09f4b4c905d4568b4b99/html5/thumbnails/2.jpg)
What is Social Media?
2
Social Media is an umbrella term that defines the various activities that integrate technology, social interactions, and the construction of words, pictures, videos and audio.
People having conversations
online.
OR
http://www.youtube.com/watch?v=sIFYPQjYhv8 orhttp://www.youtube.com/watch?v=NhPgUcjGQAw
![Page 3: Social Media: a business briefing](https://reader035.vdocuments.site/reader035/viewer/2022062513/554d09f4b4c905d4568b4b99/html5/thumbnails/3.jpg)
Think of it like…A 24/7 Business Cocktail Party You can attend from anywhere!
Why are you there? Your customers are there
Your competitors are there
You want to build relationships
How do you manage yourself? Meet people
Start conversations
Answer questions
Solicit advice
![Page 4: Social Media: a business briefing](https://reader035.vdocuments.site/reader035/viewer/2022062513/554d09f4b4c905d4568b4b99/html5/thumbnails/4.jpg)
Why Friend or Follow?People come to online communities:
Looking for top-rated answers (How do I…)
Voicing their valuable opinions (I think…)
Complaining, warning(Do not use this because…)
Starting topics(What if / What do you think… )
Creating good debate(What’s right / What’s not)
Sharing the success stories(Last month, I did …)
Bragging(Look what I can do…)
![Page 5: Social Media: a business briefing](https://reader035.vdocuments.site/reader035/viewer/2022062513/554d09f4b4c905d4568b4b99/html5/thumbnails/5.jpg)
Social Media Landscape
![Page 6: Social Media: a business briefing](https://reader035.vdocuments.site/reader035/viewer/2022062513/554d09f4b4c905d4568b4b99/html5/thumbnails/6.jpg)
Top Social Networks
Facebook: Users can create a personal profile, add friends, send messages, and join networks organized in a multitude of ways such as by interest area, school, company, or location.
Twitter: Users post, read and share the updates and messages of other users. Tweets are text-based posts of up to 140 characters in length.
Blog: Users create a website that’s updated regularly with articles, commentary, analysis, graphics and video. Readers participate in the conversation by making comments on entries.
LinkedIn: Users can create a professional individual profile and connect with others to expand your professional network.
Internal Tools like Yammer: Users answer the question: “What are you working on?” Through the exchange of short frequent answers, co-workers can discuss ideas, post news, ask questions, and share links, making companies more productive.
![Page 7: Social Media: a business briefing](https://reader035.vdocuments.site/reader035/viewer/2022062513/554d09f4b4c905d4568b4b99/html5/thumbnails/7.jpg)
![Page 8: Social Media: a business briefing](https://reader035.vdocuments.site/reader035/viewer/2022062513/554d09f4b4c905d4568b4b99/html5/thumbnails/8.jpg)
Marketing Communicationsis Shifting
Inbound Marketing vs. Outbound Marketing
The old communication model was a monologue
The new communication model is dialogue
![Page 9: Social Media: a business briefing](https://reader035.vdocuments.site/reader035/viewer/2022062513/554d09f4b4c905d4568b4b99/html5/thumbnails/9.jpg)
Benefits of Social Media
Linking that improves Search Engine Optimizations(Getting found at the top of the Google Search)
Increased Brand Awareness / Visibility
Extends Viral Promotion/Reach
Likeability (personality!)
Participate in the conversation (listening AND talking)
Low/Non-existent entry cost
![Page 10: Social Media: a business briefing](https://reader035.vdocuments.site/reader035/viewer/2022062513/554d09f4b4c905d4568b4b99/html5/thumbnails/10.jpg)
Social Media: Effort = Effect
![Page 11: Social Media: a business briefing](https://reader035.vdocuments.site/reader035/viewer/2022062513/554d09f4b4c905d4568b4b99/html5/thumbnails/11.jpg)
Where Do YOU Start?Who’s Using Social Media in your market?
Monitor
Who’s talking about your company?
Monitor
How do you fit into the conversation?
![Page 12: Social Media: a business briefing](https://reader035.vdocuments.site/reader035/viewer/2022062513/554d09f4b4c905d4568b4b99/html5/thumbnails/12.jpg)
Thank you!
Connect with me:
Email: [email protected]: www.Twitter.com/brandiheinz
LinkedIn: www.LinkedIn.com/in/brandiheinzMy Blog: www.babblingb.wordpress.com