beyond packaging business briefing
TRANSCRIPT
Beyond packaging
Designit Business Briefing
August 2013
D
Beyond packaging
Designit Business Briefing
We’re DesignitWelcome to our business briefing
August 2013
Beyond packaging
Designit Business Briefing
10% 40% of you are just looking for better packaging
Source: Designit
Beyond packaging
Designit Business Briefing
10% 40% of you work with or are just interested in packaging
Source: Designit
Beyond packaging
Designit Business Briefing
50% of you think that packaging is a vital part of a brand
Source: Designit
Beyond packaging
Designit Business Briefing
You all have different requirements and end-user expectations
Beyond packaging
Designit Business Briefing
The world is full of crappy stuff...
Packaging is no exception and design is a great way of fixing it!
August 2013
Beyond packaging
Designit Business Briefing
How to open a milk carton properly? A persistent challenge!
Source: www.youtube.com/watch?v=OJQ9JmRoMq8
Beyond packaging
Designit Business Briefing
Consumers have the power – excite them!
Source: Designit
Beyond packaging
Designit Business Briefing
Denialism is dangerous – packaging does matter!
Source: peakcare.wordpress.com
Beyond packaging
Designit Business Briefing
Sustainability
Beyond packaging
Designit Business Briefing
Source: beunpackaged.com
If you want to buy at Unpackaged, bring your own containers
Beyond packaging
Designit Business Briefing
Fight food waste!
Source: Designit
Beyond packaging
Designit Business Briefing
Source: www.prweb.com
Redesign the content or the packaging?
Beyond packaging
Designit Business Briefing
Sustainable or just looking green?
Source: hellomaterialsblog.files.wordpress.com/2012/05/enkeveggbig.jpg
Beyond packaging
Designit Business Briefing
Good, green intentions – avoid the sustainability trap
Source: apartmenttherapy.com
Beyond packaging
Designit Business Briefing
Usability
Beyond packaging
Designit Business Briefing
Source: Designit
Added functionality
Beyond packaging
Designit Business Briefing
Product and packaging together creates the experience
Source: thebigblogtheory.files.wordpress
Beyond packaging
Designit Business Briefing
Source: neverchill.com/wp-content/uploads/2012/04/1280-bloom-chips-lead.jpg
Improve servability?
Beyond packaging
Designit Business Briefing
Servability? Rethink and expand the purpose of your packaging?
Source: Designit
Beyond packaging
Designit Business Briefing
Brandability
Source: Designit
Beyond packaging
Designit Business Briefing
Packaging is becoming a major touch point in a world of digital stuff
Source: www.cartype.com/pics/8045/full/mini_box_4.jpg
Beyond packaging
Designit Business Briefing
Source: www.helpineedhelp.com/#/ and http://www.save-a-lot.dk
Differents approaches to packaging
Beyond packaging
Designit Business Briefing
Source: www.helpineedhelp.com
Whatever you do, do it 100%
Beyond packaging
Designit Business Briefing
Source: www.helpineedhelp.com
Greatness takes attitude. Also in packaging
Beyond packaging
Designit Business Briefing
Beyond packaging
Designit Business Briefing
We created the perfect packaging – it can’t be opened.
Source: en.wikipedia.org/wiki/Wrap_rage
Beyond packaging
Designit Business Briefing
Source: www.realisedesign.co.uk/product-design-blog
Turning pain points into brand and business
Beyond packaging
Designit Business Briefing
Source: www.amazon.com
‘Follow-up and improve’ initiatives
Beyond packaging
Designit Business Briefing
Source: www.ikea.com
Take pride in your packaging – whatever it is!
Beyond packaging
Designit Business Briefing
Source: www.ikea.com
Even flat pack can be fun
Beyond packaging
Designit Business Briefing
Source: www.ikea.com
Think systemic, think packaging principles across the range
Beyond packaging
Designit Business Briefing
Source: www.ikea.com
Packaging going social
Beyond packaging
Designit Business Briefing
Rethink
Challenge Solution
Source: Designit
Rethink! Don’t let deadlines and specifications be your only inspiration!
Beyond packaging
Designit Business Briefing
Get inspired to improve...
Beyond packaging
Designit Business Briefing
New reality, new demandsSource: Designit and www.littledoremi.com
Beyond packaging
Designit Business Briefing
Improve the information experience
Source: http://www.to-genkyo.com
Beyond packaging
Designit Business Briefing
Improve the information experience
Source: Designit
Beyond packaging
Designit Business Briefing
Improve your information experience
Source: http://gualaclosures.com
Beyond packaging
Designit Business Briefing
Rethink the problem?
Source: www.yankodesign.com/2010/04/20/ups-universal-packaging-system-recyclable-corrugated-cardboard-sheet-by-patrick-sung/
Beyond packaging
Designit Business Briefing
Learn from other industries
Source: www.greenerpackage.com
Beyond packaging
Designit Business Briefing
Remember small improvements while hunting big innovations
Beyond packaging
Designit Business Briefing
Remember small improvements while hunting big innovations
Source: http://www.rnrassociates.com
Beyond packaging
Designit Business Briefing
Don’t overimprove
Source: www.dutchboy.com
Beyond packaging
Designit Business Briefing
Keepit simple
Beyond packaging
Designit Business Briefing
Home made innovation can inspire to new solutions
Source: 4.bp.blogspot.com
Beyond packaging
Designit Business Briefing
Make package a part of the productSource: coolmaterial.com/home/grill-cube/
Beyond packaging
Designit Business Briefing
Show some attitude!
Source: www.helpineedhelp.com
Beyond packaging
Designit Business Briefing
Review your contentSource: 1funny.com/beer-meat/
Beyond packaging
Designit Business Briefing
Where others fail, you can succeedSource: cheezburger.com/4542397440
Beyond packaging
Designit Business Briefing
Reduce to the max!
Source: http://www.a2591.com
Beyond packaging
Designit Business Briefing
ProtectInformMarketingSecurityAuthenticateConvenienceHandling
StackingDisplayBrand alignmentShelf impactUnboxingReclosing
DispensingPortion controlServingReuse ReduceRecycleMaterial
Rank from 1 to 5 and evaluate
3115
Source: Designit and freevector.com
Check your performance
Beyond packaging
Designit Business Briefing
Always remember, packaging is not about boxing but unboxing!
Thanks!Source: cheezburger.com/4542397440Source: thehandheldblog.com
Mikal Hallstrup
Chief Visionary Officer