aps social media briefing

Briefing

B ildi F k fBuilding a Framework for New Media and Social Media Engagement

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0

Briefing Contents

Wh I A• Who I Am

• How New Media and Social Media are Changing Organizational CommunicationsOrganizational Communications

• What Social Media and New Media Can Accomplish

• Which Online Communications Channels Can Help You Achieve Our Corporate Objectives

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My Background and Experience

New Media Strategy Clients:

N M di T i i Cli tNew Media Training Clients:

New Media Communications Clients:

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Organizational Communications: Pre-Internet

Media Relations

CustomerRelations

Investor Relations

Public Affairs Labor RelationsPublic Relations

Community Industry yRelations

yRelations

Analyst Relations

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Analyst Relations

Content and Conversations as Marketing

Websites New Media

Microblogging Email

Monitoring SEO

Blogs/PodcastsContent SocialN t k Blogs/PodcastsNetworks

Pure SocialNetworks

Social Media

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Networks

Search and Reputation

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Source: Universal McCann

SEO

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Email Communications

8Source: Universal McCann

B-to-B Social Media

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B-to-B Social Media

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B-to-B Social Media

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Scaling Challenges

Source: Universal McCann

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Edgework

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Source: Cobalt123

Social Media Policies

People ProcessPolicy Technology

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Guidance Transparency of Information Intended for

Public Release

RespectfulnessPenalties

PrivacyIT Policy

Social Media Policy ConfidentialityLegal Matters y ConfidentialityLegal Matters

DiplomacyDuring Emergencies

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DisclaimersConflict Resolution

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Leveraging Existing Data

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Data Visualization Sharing

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FEMA: Closing the Credibility Gap

23FEMA Social Media Deep Dive Podcast

Open Platform

Color Color Coded by SizeCoded by Size

Outage Street Level Detail

Outage Street Level Detail

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News is the Frequent Updating of Information

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Conversations Shape Reputation 1

st

DDra

ft: Rep

utaa

tion

262nd Draft: News Media

Source: Shel Holtz

PSNH Case Study: Process Detail

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Measurement and Analysis

Cairo Speech “Obama” Peak “Freedom” PeakCairo Speech Obama Peak Freedom Peak

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Online Communications Strategy

PolicyResourcesRegulations Best Practices

WebsitesTwitter

LinkedinNew Media

Social Media

APS.comSEO

YouTube

Twitter

FacebookEmail

lBlogs

Visualization

Objectives

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SocialInformational Transactional

Eric Schwartzman

(310) 463-4026 Phone

ebs[at]schwartzmanpr[dot]com Email[ ] p [ ]

schwartzmanpr.com Website

ontherecordpodcast.com Podcastp

spinfluencer.com Blog

ericschwartzman Friendfeed

@ericschwartzman Twitter

facebook.com/ericschwartzman Facebook/

Copyright applies to this document some rights reserved This work is licensed under a Creative Commons

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Copyright applies to this document – some rights reserved. This work is licensed under a Creative Commons. Attribution-non commercial-share alike 3.0 license. http://creativecommons.org/licenses/by-nc-sa/3.0