social media
TRANSCRIPT
Business facebook page
Creating your brand
1. What is your why? Why are you in
business? Why are you passionate about
these products?
2. What problems is your audience facing?
How do you solve those problems?
3. What’s the emotional experience that you
want your audience to have?
Enrolling the enrollers
– Midwives
– Yoga Instructors
– Spa Owners
– Therapists
– School Teachers
– Personal Trainers
Name your business
• In General, it’s best to brand your own
name.
Let’s get started
Create cover page
Photo editing tools
• Pixlr
• Photoshop
• Gimp
• Powerpoint
add content(http://blog.wishpond.com/post/53926393458/21-ways-to-create-
amazing-facebook-posts-to)
Educate
• Oil uses
• Opinion
• Client, Personal &
Team member
success story
• Leadership, news
reporting
Entertain
• Inspiration
• Humor
• Social Responsibility
• Community
• Use # tags;
#ohsheglows
Social engagement
Warm bread
• Like
Facebook.com/
Lisa’s Life
Essentials
• Comment on…
• Share this Post.
720 x 720 – Status Post Size
You’re a winner-TUESDAYS
Marketing-PROMOTE PAGE
AFTER-content added…
• Send out status update request to like page.
• Post at different times
• Use invite box to invite friends.
• Promote page- budget $5/day for 3-7 days
max
• Engage with audience. Comment & tag, send
a message or comment on timeline.
Marketing-PROMOTE PAGE• Getting likes for pennies on the dollar
english speaking countries
• United States
• Canada
• Belize
• Singapore
• Philippines
• United
Kingdom
• Australia
Facebook algorithm gives greater
value to content than to audience
Stop at 2000-3000
likes
EVENTS-
THE NAME OF THE GAME
Setting up events online• Set up event in Facebook
• Create Gmail Account using the name of your
new business
• Set up Google Hangout on Air
• Promote Event on Facebook by Target Market
– Icerocket.com
– SLF –Social Lead Freak
• Send out Free samples in advance-capture
info.
Create a virtual event
• Play Mitch’s Prepare for a Virtual Event
Video at 8 min40 sec mark
• http://socialmediaforwas.com/members-
home/week-5-virtual-events/1-prepare-for-
a-virtual-event/
Host a virtual event
• Gather emails from Facebook…gather
addresses and emails to those you send
samples to
• Invite from your Google Hangouts Page
The close
• Send Google Docs – Survey
• https://docs.google.com/forms/d/1_A-
rMgrExbc6LU5qbz6B0fpaXdtJGIsZvXFW
S_cO5D4/viewform?usp=send_form
• Landing Page Example
• http://essentialoilleadership.com/enter-to-
win-wild-orange-midwifery-class/
ESSENTIALLY HAPPY
PROGRAM
Marketing with mitch
• Examples of how it’s worked elsewhere
• http://essentialoilleadership.com/
Social create
• Warm vs Cold Market
• 4 minutes Your doTERRA Story
– Who
– What
– When
– Where
– Why
– How
Personal create
• Thank you
• Story
• Benefit
• Ask
• Risk Reversal
• Scarcity