social media
DESCRIPTION
Social ,Media, mko ase,TRANSCRIPT
SOCIAL MEDIA FOR SMALL BUSINESSAntoinette RaynesExecutive Producer of Small Business Raynes Partnerships, LLC
AGENDA
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What is Social Media
Why Social Media could be beneficial to you
Examples of how it has been used successfully
Details of Facebook, Linked In & Twitter
SOCIAL MEDIA REVOLUTION 2
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WHAT IS SOCIAL MEDIA ?TOP 20 MASHABLE READER RESPONSES
1. Collaboration: Ask not what the Internet can do for you, but what you can do with other Internet users. – Jonny Rose
2. Network: Social media is a phenomenon which creates a personalized network for sharing digital content among all people in the cyberspace. - Rohan Aurora
3. Conversation: Tools or platforms that allow anyone/everyone to share information or engage in conversation. – Veena Mathew
4. Sharing: Social media = Sharing information through conversation. – Scot Chisholm
5. Relationships: Relationshipping on steroids. – Pat Graham-Block 5
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6. Multi-dimensional: Social media is a multi-dimensional communication information system connecting people to people. -Peter Feuersenger
7. Inclusive: It’s a conversation in an instant with anyone, anywhere, anytime that gives control back to the individual & consumer in unpredented ways.” – Charles Ubaghs
8. Information: Information funneled to users from all angles. – Sarah Thomson
9. Community: Set of updated communication tools that allow us to build new communities at a time when our local community had almost been lost. – Jerry Daykin
10. Personalization: It is the ability to connect and see the world in your own way. The personalization of one of the greatest human achievements: communication! – Benjamin Fischbein
WHAT IS SOCIAL MEDIA ?DEFINITIONS OF SOCIAL MEDIA ON THE WEB:
1.Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. ...
2.media that is created to be shared freely3.Social media are primarily Internet- and mobile-based tools for sharing and discussing information among hum
an beings.[1] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. ...
4.Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site.
5.Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy. This includes blogs, social networks, social news, wikis, etc.
6.Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube,
Flickr, Facebook, MySpace etc)7.The term social media describes media that is posed by the user and can take many different forms. Some typ
es of social media are forums, message boards, blogs, wikis and podcasts. Social media applications include Google, Facebook and YouTube.
8.Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website.
9.A million different definitions from a million different people. But over at Duct Tape Marketing they say “[s]ocial media is the use of technology combined with social interaction to create or co-create value.”10.A category of sites that is based on user participation and user-generated content. They include social networ
king sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.
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WHAT IS SOCIAL MEDIA ?THE SOCIAL MEDIA BIBLE BY LON SAFKO
Refers to activities, practices, and behaviors among communities of people who gather on line to share information, knowledge, and opinions using conversational media.
Conversation media are Web Based applications that make it possible to create and easily transmit content in the form of words, pictures, videos and audios.
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THE BREAK UP NEW CUSTOMER SERVICE
RULES
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WHY YOU MIGHT CARE
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Average customer is worth about $136.38 to the seller.
67% of Twitter users who become followers of a brand are more likely to buy that brand’s products
60% of Facebook users who become a fan of a brand are more likely to recommend that brand to a friend
74% of consumers are influenced on buying decisions by fellow socializers after soliciting input via social media
IDEAS FOR DEVELOPING A STRATEGY
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One major finding was that those who responded that their company had profited or increased revenues using social media were almost twice as likely to have a formal social media strategy.
NEXT STEPS
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Details of Face Book
Details of Linked In
Twitter – ADHD on Steroids
EXAMPLES – FACEBOOK APPLICATIONS
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http://www.facebook.com/apps/directory.php
EXAMPLES – FACEBOOK APPLICATIONS
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http://apps.facebook.com/theanimalrescuesite/?auth_token=32b234dd30749ab093ef939ecc7742c1&installed=1
CLOSING
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GET READY
TO READ,
AND READ
AND READ…..
& Oh Yeah We didn’t even touch Blogging, Video, or PodCast!
CLOSING
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