social media
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Connecting with Your Customers & Creating a Talkable BrandTRANSCRIPT
Social MediaConnecting with Your Customers &
Creating a Talkable Brand
Marie StillMarketing Director | MRIS
Brands live within the minds of consumers and are formed based on perceptions from usage and stories from marketing.
Where your brand story is told online:Your WebsiteListing WebsitesSocial MediaContent ParticipationPositive/Negative Customer ChatterAdvertising Email CampaignsSEO
Consistency & ControlWhether you are posting original content or commenting on other’s content, your tone and messaging should be consistent and align with your brand personality.
Avoid internet fights. You never know when your customers are watching.
Use Social Media For:driving awarenesslead generationviral marketingtraffic drivingcommunicationsSEOcustomer loyalty & retentionlistening & learningcustomer supportnetworkingestablishing thought leadership
Social Media Is….conversationssharingfriendshipstrust
Social Media Isn’t….
A billboard to blast your marketing
messaging
More importantly than the conversations you are having online, are…
The conversations your customers are having about you!
Create a talkable brand:go above & beyondbe proactivesurprise, delight, give them something to talk aboutshare & create valuable contentask (but don’t force, word of mouth is natural and organic)
converse:LinkedInFacebookTwitter
If Facebook were a country, it would be the
Third LargestIn the world
friendslikers customization
Wanna learn more?http://mashable.com/guidebook/facebook/
Do: Have conversations, track your Tweets, create lists
Don’ts: Over-share, blast listings, aggressively follow and un-follow (avoid the fail whale
Tools to check out: Twello, Twitter Karma, Hootsuite, Tweetdeck
Wanna learn more?http://mashable.com/guidebook/twitter/
listen:RSS FeedsGoogle AlertsSocialmentionHootSuite Tweetdeck
track & analyze:Bit.lycli.gsZi.maTwurl.nlBudurl.com
share:flickrBloggingYoutube
Do: Let your personality shine through, write about what you love, comment back when people comment on your posts, use pictures (and give credit if necessary), promote your blog
Don’t: Over-think it, plagiarize, worry if you aren’t business all the time or if you spell a word wrong (just fix it and move on)
Check out:Activerain.com, Word Press, Page.ly, Stillisms.com
@MRIS_marie | Stillisms.com | [email protected]