social media 101 for authors
DESCRIPTION
This primer gives authors and writers tips on which social media tools that can use to promote their books and creative work. Presented by author Nichole McGill at the 2010 AGM of the Writers' Union of Canada.TRANSCRIPT
Social Media 101for Authors
Presented at:
Writers’ Union of Canada Annual Conference & AGM
June 2010
By: Nichole McGillwww.nicholemcgill.com
@nicholemcgill
- aka -
How to Set Up Your SM Presence in just 15 mins!
[Maintaining it is a different story…]
Why SM? Why not?
1. Exposure2. Control (digital brand)3. Marketing4. $$$5. Networking/creativity
First, what is your publisher doing for you
?
What will your publisher do for you in terms of:
Social media presence?
e-book strategy? audio strategy?
multi-media strategy?
Step #1 – What are people saying about you?
1. Search yourself/your books• Set up a Google alert (gmail)• Google tools for authorshttp://nicholemcgill.blogspot.com/2009/10/google-tools-for-authors_02.html
2. http://www.search.twitter.com– Identify like-minded, superfans,
reviewers, publishers
Step #3: Make some decisions
1. Pick your digital base» Your website» Your blog
2. Secure your domain name» www.yourname.com» www.yourname.ca» www.yourbook.com, etc.
Step #5: MicrobloggingWhy?
• Part of the conversation• Easy to make “friends”/network
• Pick a twitter handle (@yourname)• Follow those of your niche audience• Credit others (RT@niche = retweeting)• Use hashtags (i.e. #Griffin2010 #YAlit)• Use URL shorteners (bit.ly, etc.)
Step #6: Social networks
Features:• Social network• Facebook Fan Page• Network• Facebook events
Features:• Business network• Groups (Writers
Union member)• Questions to a group• C.V.
Step #7: Manage it all • Free tools
–Tweetdeck –Hootsuite
• Expand to other networks– Goodreads.com– Amazon.com/ca
Step #8: Have it feed into digital base
» Your website, or
» Your blog
You own your digital brand.
The only way to gain some “control” of the online conversation is to be
part of the conversation.
Questions?
Nichole McGill• www.nicholemcgill.com• @nicholemcgill• http://www.goodreads.com/nichole_mcgill
This slideshow is published according to a Creative Commons license of “Attribution Non-Commercial No Derivatives”. You are welcome to share if you follow these requirements. (2010)