social media for authors
Post on 17-Oct-2014
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http://www.insiderworkshops.comKavit Haria shares his strategies for generating people to your website via social media. Presentation delivered at the Book Promotion Seminar, 10-11 April 2010.TRANSCRIPT
Social MediaFor Authors
Kavit Hariawww.InsiderWorkshops.com
www.InsiderWorkshops.com
Social media is content created by people using
highly accessible and scalable publishing
technologies. It is based on user participation and user-generated
content.
www.InsiderWorkshops.com
Social Media Is EditablePopular
ConversationalEver-changing
EngagingHistorical
New Media For A New WorldThe World of Traditional Media
Scarcity MentalityHierarchy/ Chain
Function vs. DesignTell
Institutional ControlContrived
Time-DelayedPrint, TV, Radio, Person
ConcentrationBrand Loyalty
Communication ImpressesBuying / Selling
Rifle? Shotgun? AK47?Controlled Information
Corporations KnowTransaction
*Finis*
The World of Social Media
Abundant MentalityWeb/ CyclePurpose at HandTalkConsumer ControlOpen and HonestReal-TimeTraditional + Web + Cell
Fragmented AttentionSelf SatisfactionCommunication EngagesMatchingDuck Online, Orchestrating LifeOpen InformationConsumers OwnLovin’ It, ‘n’ Livin’ ItEtc…
www.InsiderWorkshops.com
Next Slide:The Social Media
Landscape
www.InsiderWorkshops.com
BLOG
WEBSITE
YOUTUBE
SLIDESHARE
HUBPAGES
SQUIDOO
LAST.FM
DIGG
ORKUT
REDDITTPOWNCE
BEBO
STUMBLEUPON
BLOGCATALOG
MYBLOGLOG
MYSPACE
SCRIBD
FLICKR
DOCSTOCUSTREAM
www.InsiderWorkshops.com
BLOG
WEBSITE
YOUTUBE
SLIDESHARE
HUBPAGES
SQUIDOO
LAST.FM
DIGG
ORKUT
REDDITTPOWNCE
BEBO
STUMBLEUPON
BLOGCATALOG
MYBLOGLOG
MYSPACE
SCRIBD
FLICKR
DOCSTOCUSTREAM
www.InsiderWorkshops.com
When You Harness The Power Of The Internet, Your Sales
Will Increase And Your Message Will Reach More People Faster.
www.InsiderWorkshops.com
CONTENT IS KING!
www.InsiderWorkshops.com
Creating Social Media Content For Sharing &
Magnetizing Your Prospects(share strategies/ideas)
www.InsiderWorkshops.com
Publish an Email NewsletterCreate A Screen Cast
Run A Webinar/TeleseminarAnswer LinkedIn QuestionsWrite Articles And PublishShare PowerPoint Slides
Participate In Communities
www.InsiderWorkshops.com
11 Ways to Use LinkedIn: 1. Increase your visibility.
2. Improve your connectability. 3. Improve your Google PageRank.
4. Enhance your search engine results. 5. Perform blind, “reverse,” and company
reference checks. 6. Increase the relevancy of your job search.
7. Make your interview go smoother. 8. Gauge the health of a company. 9. Gauge the health of an industry.
10. Track startups. 11. Ask for advice. (LinkedIn Answers)