social media for authors

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Social Media For Authors Kavit Haria www.InsiderWorkshops.com

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http://www.insiderworkshops.comKavit Haria shares his strategies for generating people to your website via social media. Presentation delivered at the Book Promotion Seminar, 10-11 April 2010.

TRANSCRIPT

Page 1: Social Media for Authors

Social MediaFor Authors

Kavit Hariawww.InsiderWorkshops.com

Page 2: Social Media for Authors

www.InsiderWorkshops.com

Social media is content created by people using

highly accessible and scalable publishing

technologies. It is based on user participation and user-generated

content.

Page 4: Social Media for Authors

www.InsiderWorkshops.com

Social Media Is EditablePopular

ConversationalEver-changing

EngagingHistorical

Page 5: Social Media for Authors

New Media For A New WorldThe World of Traditional Media

Scarcity MentalityHierarchy/ Chain

Function vs. DesignTell

Institutional ControlContrived

Time-DelayedPrint, TV, Radio, Person

ConcentrationBrand Loyalty

Communication ImpressesBuying / Selling

Rifle? Shotgun? AK47?Controlled Information

Corporations KnowTransaction

*Finis*

The World of Social Media

Abundant MentalityWeb/ CyclePurpose at HandTalkConsumer ControlOpen and HonestReal-TimeTraditional + Web + Cell

Fragmented AttentionSelf SatisfactionCommunication EngagesMatchingDuck Online, Orchestrating LifeOpen InformationConsumers OwnLovin’ It, ‘n’ Livin’ ItEtc…

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Next Slide:The Social Media

Landscape

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BLOG

WEBSITE

FACEBOOK

TWITTER

YOUTUBE

LINKEDIN

SLIDESHARE

HUBPAGES

SQUIDOO

LAST.FM

DIGG

ORKUT

REDDITTPOWNCE

BEBO

STUMBLEUPON

BLOGCATALOG

MYBLOGLOG

MYSPACE

SCRIBD

FLICKR

DOCSTOCUSTREAM

Page 9: Social Media for Authors

www.InsiderWorkshops.com

BLOG

WEBSITE

FACEBOOK

TWITTER

YOUTUBE

LINKEDIN

SLIDESHARE

HUBPAGES

SQUIDOO

LAST.FM

DIGG

ORKUT

REDDITTPOWNCE

BEBO

STUMBLEUPON

BLOGCATALOG

MYBLOGLOG

MYSPACE

SCRIBD

FLICKR

DOCSTOCUSTREAM

Page 10: Social Media for Authors

www.InsiderWorkshops.com

When You Harness The Power Of The Internet, Your Sales

Will Increase And Your Message Will Reach More People Faster.

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CONTENT IS KING!

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Creating Social Media Content For Sharing &

Magnetizing Your Prospects(share strategies/ideas)

Page 14: Social Media for Authors

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Publish an Email NewsletterCreate A Screen Cast

Run A Webinar/TeleseminarAnswer LinkedIn QuestionsWrite Articles And PublishShare PowerPoint Slides

Participate In Communities

Page 15: Social Media for Authors

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11 Ways to Use LinkedIn: 1. Increase your visibility.

2. Improve your connectability. 3. Improve your Google PageRank.

4. Enhance your search engine results. 5. Perform blind, “reverse,” and company

reference checks. 6. Increase the relevancy of your job search.

7. Make your interview go smoother. 8. Gauge the health of a company. 9. Gauge the health of an industry.

10. Track startups. 11. Ask for advice. (LinkedIn Answers)