Social marketplace & knowledge sharing platformfor organic food producers and consumers

problemOrganic FOOd prOducer cOnSuMer

availability: hard to fi nd organic or natural food on the market.

price: semi rotten and massively overpriced organic products in supermarkets.

Trust: open market tradesmen who claim to have organic produce, but how to trust them?

access to Market: diffi cult to fi nd the market for their goods

Marketing: No means or knowledge to market themselves.

education & know-how: Lack of information and know-how for improving the production

Pricing and profi tability: Pricing determined by the large supermarkets and profi ts very low

€€€€

Solution

connecting producers with consumers in the local area

- Aggregated information from relevant sources

- Ask & answer questions about any aspect of agriculture

Online social marketplace

- Producer profile act as a personal store

- Create products, upload certificate

- Discover trusted producers in your local area

- Order a product

- Rate and review producers and their products

- Rate and review buyers

- Get feedback from your customers

Trust and reputation Knowledge sharing

Market

Organic fertilizers companies Organic seeds producers Organic food distributors Certification bodies

Serbia:

Regional markets:

EU and Europe:

SecOndary TargeT grOupS:

priMary TargeT grOupS:

50,000

250,000

2,000,000

150

750

3,500

Organic foodprOducerS

Organic foodcOnSuMerS

prOSpecTive uSerS

Business model

- Freemium Subscription -forever for all small producers until their total transaction amount on the platform reaches 1000 EUR

and for Certification bodies where they are offered a free directory listing with a basic company information.

premium producers

Fee on transaction

Featured product fee

Premium Certification Bodies

TOTaL

prOjecTed revenue

€ 120

€ 120

3%

€ 5

€ 3,600

€ 20,480

€ 1.080

€ 10,800

€ 5,000

€ 18,000

€ 100,600

€ 3,600

€ 54,000

€ 25,000

€ 108,000

€ 650,400

€ 32,400

€ 360,000

€ 150,000

annual subscription

annual subscription

projected average total amount per month: € 1000

per product per month

in 2016

in 2016

in 2016

in 2016

in 2016

in 2017

in 2017

in 2017

in 2017

in 2017

in 2018

in 2018

in 2018

in 2018

in 2018

for Producers when their total transaction amount is greater than 1000 EUR

for Producers when their total transaction amount is greater than 1000 EUR

Marketing channels

Social media email campaigns Local events

Local media word of mouthviral

- Organic production and food portals -- Organic Food associations -

- Local producers -- Certifi cation bodies -

Key parTnerS

The team

a design and development company that builds innovative digital solutions with a focus on

Boban Tanovic, an expert in Business Management with over 20 years’ experience in leading roles, MSc Degree

Stanislava Stojanovic novoselac is a Digital Product Designer with over 7 years of design experience, MSc Degree

vladimir Mladenovic, Software Developer with over 10 years of programming experience, focused on Social Marketplaces development

ivan Mladenovic, Software Developer with over 10 years of programming experience, focused on E-Commerce development, MSc Degree

Know-how + experience

SOciaL neTwOrKS e-cOMMerce cOLLaBOraTiOn pLaTFOrMS

We built dozens of similar platforms in other sectors.Some of them reached over 1 million users in just one year!

Key MeMBerS

competition

Organicnet is a disruptive innovationthat creates a new market and value network that improves the organic food discovery

Similar platforms in other sectors: no such platform in agriculture sector.

yet. Similar platforms in other sectors: Similar platforms in other sectors:

potential competition

- http://pannonia-organica.net/baza-podataka.html - just a map, not a marketplace, no knowledge sharing,

- http://www.eko-podezelje.si/eko-kmetije/ & http://www.ekoportal.si/ - similar concepts, but no ratings available, no online orders, no knowledge sharing,

- http://www.drvozivota.com - just information portal for now, but declare they would like to grow. Still, far from being a complete package as OrganicNet is.

- http://www.growcrowd.com/ - fi rst real potential competition, but still a prototype with no sales and no knowledge sharing. They are building marketplace, we are building social marketplace.

Status

product: In development

Launch date: 08th April 2016

raised: € 139,635

need: € 68,000 more

Let’s revolutionize organic food market