disruptive questions that may define the marketplace
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Disruptive Questions That May Define the Marketplace. DOUG WEAVER Founder & CEO, Upstream Group. Why Am I Up Here?. I Have No Dog in This Fight. Pattern Recognition. Action Forms Around a Point of View. # IABNE. How We Got Here: A Dougorithm. P/Unsold Inventory. /. - PowerPoint PPT PresentationTRANSCRIPT
Disruptive Questions
That May Define the Marketplace
DOUG WEAVERFounder & CEO, Upstream Group
Why Am I Up Here?
Pattern Recognition
I Have No Dog in This Fight
Action Forms Around a Point of View# IABNE
How We Got Here: A DougorithmP/Unsold Inventory
N/ Ad NetworksT/ Technology & Data
A/Unfilled Planning Capacity+
=M
argi
n Gr
owth
Ch
anne
l Con
flict
Scal
e Iss
ues
Ad Exchanges/ DSP Tech Trading Desks+- Network Margin
Agency Profit & Scale10
/ C/Price & ROI Constraints
P/ “No” to Premium Content -
STALEMATE
Private ExchangesDon’t Bother
Transact w AgencyTransact w Client =
THE P3 ERAPANIC
POSTURINGPRESSURE
“Houston, Looks Like Maybe We’ve Got
a Clusterf#@k on Our Hands!”
Or, to Put it Differently:
The Best Way to Deal with
a Messy Situation is to Ask
the Right Questions.
Does the Client Care About the Same Things We Do?
What’s the “Better Future”
That We’re Conjuring for
the Marketer?
What If Our “Math State” is Focused on the Wrong Branches of Math?
Do the Holding Company
Trading Desks Really Have
Bench Strength and Mandate
to Survive and Thrive?
What is the Defensible High Ground for Ad Networks and How Many
Will Make the Journey?
Who’s in This For the Long Haul?
What Happens to the Ecosystem if We Kill Off All the Songbirds?
What Happens If Atlas Shrugs?
What About the Consumer?
facebook.com/upstreamgroup
Doug Weaver802.985.2500
[email protected]/UpstreamDW
"Each new technology turns its predecessor into an art form."
~ Marshall McLuhan
www.getthedrift.com
Thank You