Social Enterprise in the Philippines

Ateneo Graduate School of BusinessAteneo-Regis MBA, Sta. RosaENTREP24 January 2012Prof. Jorge Saguinsin

Anna Leah B. Tomas

Social Enterprise

Social Enterprise are self-sustaining businesses that address social or environmental concerns. These provide new jobs, goods and services to the poor and disadvantaged.

Human Nature

100% organic 100% chemical free 100% Philippine-grown Incredibly affordable

Launched in November 2008, a casual business idea by sisters Anna Meloto-Wilk and Camille Meloto, together with Anna’s husband Dylan Wilk, which turned out to be a thriving social enterprise. As of May 2010, Human Nature already developed over a hundred SKUs, 7,000 dealers, 12 branches including outlets in the US.

Human Nature Philosophy

• Pro - Poor

• Pro - Philippines

• Pro – Environment

Human Nature Vision

…We will be the gold standard of a globally successful enterprise with a heart that will embolden all businesses to better serve society.

Human Nature Mission

… Being faithful stewards of our God-given talents and natural resources, we will give the best of ourselves to urgently and sustainably build a global company which will showcase the best of the Philippines and uplift all our people, especially the poor through providing affordable, quality, natural products.

Human Nature Values• Pro – Philippines• Pro – Poor• Pro- Environment• Heart of a Hero• Stewardship• Personal Integrity• Bayanihan• World-Class Excellence• Constant Innovation• Quality of life for all

Raw Material Sources & Advocacies• Essential oils from local farmers’ cooperatives in Bicol and Negros.

• Citronella oil produced by PFEC (Philippine Federation for Environmental Concern), a cooperative in Labo, Camarines Norte.

• Lemongrass Essential Oil is provided by the Alternative Indigenous Development Foundation, Inc in Negros Occidental. The cooperative also provides solar & hydropower to poor rural communities.

• Pilot organic farm in Angat, Bulacan.

Raw Material Sources & Advocacies

• Partnering with Miss Earth and Beauty Bar and launching CommPAssion, a lipstick campaign seeking to build a dream for passion fruit farming in Mindanao.

About the products’ ingredients...

Human Nature Products

MINERAL MAKE UP

Love Minerals Pressed Powder Foundation

Love Minerals Mineral Blush

Love Minerals Passionfruit Hydrating Lipstick

Love Minerals Mineral Blush

Sheer Lip Soother Tinted Lip Balm

Hair Care Products

Hair Mask

Moisturizing & Strengthening Conditioner

Moisturizing & Strengthening Shampoo

FACIAL AND LIP CARE

Balancing & Hydrating Facial TonerBalancing & Hydrating Facial Wash

Day & Night Face Moisturizer

Super-Fruits & Black Rice Facial Scrub

Lip Balm - Bee Propolis & Beeswax with Calendula

Sunflower Beauty Oil

Sunflower Cleansing Oil

BODY CARE

All-Natural DeodorantBody Butter

Body Scrub with Lemongrass

Eucalyptus Shaving Oil

Feminine Wash

Hand & Body Lotion

Moisturizing Massage Oil

Kid's Care

Aloe Vera & Chamomile Baby Shampoo & Baby Wash

Aloe Vera Children's Shampoo

Citronella Bug Spray DEET FREE!

Kiddie Hand Sanitizers

HAND AND FOOT CARE

Pocket Hand Soap

Hand & Foot Salve

Spray Sanitizer Citrus Burst

Sugarcane Hand Sanitizer

Hand and Foot Salve

Acronym ECHO means: E for Environment, C for Community, H for Hope, and O for Organization.

Echo Store Conceptualized by the power of 3 women: Reena Francisco, Jeannie Javelosa and Chit Juan.

Echo Store’s 3 Principles

1.) SELF – through a wholistic, healthy & clean lifestyle that integrates Body-Mind-Spirit wellness

2.) COMMUNITY – through conscious consumerism, promoting fair trade and poverty alleviation programs.

3.) PLANET – through eco-friendly purchases

Echo Store’s 3 Sectors

1.) PRODUCER OR SUPPLIERS – growing, producing & creating their products.

2.) ORGANIZATIONS & PARTNER GROUPS – funding community development initiatives & livelihood programs.

3.) CONSUMERS OR MARKETS – looking for the best deals in town.

Product + Organization/Partners + ECHO Store = Conscious Consumer

Echo Store’s Products & Advocacies

HOPE BAGS• Part of profit goes to advocacy such as:a.) environment fund --- for green bagb.) building homes fund --- for brown bagc.) children’s education fund --- for beige bag

Echo Store’s Products & Advocacies

All natural personal care products without harmful chemicals:Spa in a Bottle 50ml • Spa in a Can 100g • Shampoo 150ml • Conditioner 150ml • Shower Gel 150ml • Hand and Body Lotion 150ml • Antibac Liquid Hand Soap 150ml • Antibac Hand Sanitizer 50ml • Bar Soap 100g • Lip Balm 10gPercent of profits goes to:- Holistic health programs of women such as livelihood projects, education programs for sanitation & hygiene, cancer prevention, mental & physical health, & women empowerment.

Echo Store’s Products & Advocacies

Products are made from old, discarded or unused items.- Second life supports home livelihood to assist in poverty alleviation, women empowerment & dignity of life.

Echo Store’s Products & Advocacies

ECHO Café is the Sustainable Food arm of ECHO Store Sustainable Lifestyle. Advocates healthier meals that are either organically grown or do not contain chemicals, artificial preservatives, pesticides or growth hormones. Menu lists are: mushroom burger, malunggay sampler, soy chorizo platter, arrabiata sundried tomato pasta, warm mushroom arugula salad. Food purchase at the café benefits various communities where the organic ingredients are grown.

Echo Store’s Products & Advocacies

Chocolate bars made from local cacao beans sourced from Davao & Muscovado sugar from Negros

Bottles specialties: Laing, Bicol Express and Ginataang Puso ng Saging

Pickled Bamboo Shoots (achara) from Iloilo

Echo Store’s Products & Advocacies

Wrapsody: Pill Nut filled pastries from Bicol

Tomato Jelly, Sun-Dried Tomatoes and Tamarind concentrate from Nueva Ecija

Premium Coffee Blend from Mount Kanlaon, Bacolod

Echo Store’s Campaigns

Sustainable green recycling campaign specifically designed for companies. A tri-partite partnership composed of the company, community and ECHO Store. Partnering with companies through MOA: RCBC Plaza, Philippine Christian Foundation, Brgy. Luz Cebu Holdings, Accenture and Punongbayan and Araullo.

Echo Store’s Campaigns

Feeding program of ECHO Store & Kabisig ng Kalahi Foundation. Feeds malnourished children 6 years old and below. Supports also livelihood programs for some mothers of the kids under the feeding program. Portion of sales of ECHO Store’s malunggay products are given to the feeding program.

Other Social Enterprises in the Philippines

“Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have revolutionized the fishing industry.” -Bill Drayton (Ashoka Founder)

“I’m encouraging young people to become social business entrepreneurs and contribute to the world, rather than just making money. Making money is no fun. Contributing to and changing the world is a lot more fun.” -Muhammad Yunus

Thank you…

REFERENCES

• www.adb.org• www.humanheartnature.com• femalenetwork.com• www.echostore.ph