Social Media Campaign

1. Conceptualize 1 idea for game/contest for the Facebook page

2. Write tweets for company’s Twitter handle

3. Ideate 1 twitter #hashtag concept for the brand

4. Write Facebook posts for each for the following themes with relevant images or links:

Adventure Sports in India

The Lost World

Honeymoon Diaries

Challenge

1. Facebook Contest

My Secret Travel Wish

People always have a secret travel wish whether it is related to their desire of visitingtheir favorite places or their aspiration to plan a special trip for their loved ones.

The idea is here to reach out the target audience (enthusiastic travelers or amateur )

and get into their minds to know their travel interests and make them aware aboutthe services catered by the Brand.

Contest Theme

- Gender- Male & Female

- Age- 18+

Target Audience

- A Facebook application to be built and integrated with InterGlobe official page

- Attractive Creatives’ to be shared on timeline on daily basis

- TG to like the page and submit their contact details

- TG to share their ‘secret travel wish’ in the comment section provided in the creative

- 3 Lucky winners to be entitled to get IndiGo tickets for a destination (or as decidedby the client)

Contest Flow/Execution

@InterGlobeEnterprises Commitment to quality is what we strive for. Experience & enjoy our innovatory aviation & travel services for utmost comfort and leisure.

@InterGlobeEnterprises Participate in #MySecretTravelWish contest and let us make your wish come true with our pioneering travel & hospitality services.

@InterGlobeEnterprises What to look for in a travel and aviation service-the deliverance of quality & value. Our commitment to growth and innovation makes it possible.

@InterGlobeEnterprises Owing to our primary focus on service leadership and innovation, Luxury is an obsession for our customers

2. Sample Tweets

#MySecretTravelWish

#MyExcitingTravelPlan

#AThrilledTravelExperinceForMe

3. Twitter #hashtag

4. Facebook Posts

Educate- Engage- Entertainment

There is nothing more adventurous than climbing thepeaks, but the real thrill is in jumping off them. Abreathtaking experience that you will cherish till yourlast moment. #BungeeJumping

Spot the destination, pack your stuff and explore theeverlasting thrill !

Adventure Sports in India

Have you ever thought of relaxing in the midst of adrenalin gushing activities or combiningadventure sports to amplify the thrill meter ?

If yes, then plan a trip and explore India to savour all the adventures with thrillingexperience.

Link- http://www.mustseeindia.com/top-15-adventure-activities-india

Experiencing new things together that's really theheart of the adventure !

Fly over the mountains, rolling hills and lush greenforests by hang gliding is the real thrill to feel inSikkim. #IncredibleIndia

The Lost World

(unconventional places to visit in India)

Ever since the humankind exists, mystery andhistory has always fascinated humans.

In India, one can find an overabundance ofvarious eccentric destinations.

Kuldhara Rajasthan Ghost Town, Rajasthan

Mankind’s impatience nature and excitement todiscover the mystery always leads to a newstart.

Lots of beautiful places in India either have ahidden truth or a history behind them.

The curiosity about mysterious destinations & places encourage the person to travelaround the world. India is one of the best destinations for travellers who want toexplore something never- experienced.

- Link- http://www.boydom.com/2012/12/22/top-10-mysterious-places-in-india/

Honeymoon Diaries

Picturesque surrounds and thrilling adventures make a perfect honeymoon destination. Enjoy and create lovely moments in a romantic setting of backwaters in Kerala.

Let us create unforgettable moments in your life #IndiGo

Over the time, India has emerged as a tempting honeymoon destination in the world. Whether it’s spending special moments of love among hills or starting the new life among the rocks and sea, India is the perfect choice for all.

Link- http://www.rediff.com/getahead/slide-show/slide-show-1-travel-top-20-honeymoon-destinations-in-india-you-must-visit/20120220.htm

A relaxing honeymoon destination adds romance and bliss to your romantic life and create a perfect bond with your partner.

Rediscover yourself among roaring waves and enjoy cherished moments in pristine beaches of Goa.