social media for small enterprises

http://amysampleward.org Amy Sample Ward http://netsquared.org

Social Media Basics:Getting Your Enterprise Connected

Amy Sample WardNovember 15, 2010

Welcome

I’m Amy: a blogger, trainer, and facilitator focused on supporting organizations and local communities to use social media in strengthening networks and making lasting change. I’m also the Community Development Manager, CDI at TechSoup Global.

http://amysampleward.org | @amyrsward | [email protected]

Transparency: I work for TechSoup Global but present from a tool agnostic position. Likewise, I invite everyone on this call to join me in recognizing that all organizations and individuals face a different set of needs around capacity, funding, accessibility and community that impact tool choices.


http://amysampleward.org/

mailto:[email protected]

Agenda

• Definitions• The Basics• Best Practices• Opportunities• Questions • Discussion


Definitions: Community


Definitions: Social Media


Definitions: Enterprise


The Basics

• Listening• Joining• Creating

Questions to consider:What am I already doing, and how do I build on

that strategically?Where is my hub & what’s my goal?


The Basics


The Basics: Listening

• RSS• Alerts• Search

Questions to consider:Who’s already talking about my work or the

issues that matter to me?Where are people talking that I don’t know?


The Basics: Listening & RSS


The Basics: Listening & Alerts


The Basics: Listening & Search


The Basics: Listening Dashboard


The Basics: Joining

• Comments• Signposting• Participating

Questions to consider:What do I think, what have I experienced, what

do I know?Where else am I engaged?


The Basics: Joining with Comments


The Basics: Joining with Signposts


The Basics: Joining Events


The Basics: Creating

• Content• Conversations• Connections

Questions to consider:What do I have to contribute, how can I add

value to what is already there?Who, where, what can I help today?


The Basics: Creating Content


• Blogs• Photos• Videos• eBooks

Step 1: create and share

The Basics: Creating Conversations


• Twitter• Comments• Media responses• Events

Step 1: create and shareStep 2: comment and exchange

The Basics: Creating Connections


• Introductions• Link love• Creative Commons• Featured/Guest content

Step 1: create and shareStep 2: comment and exchangeStep 3: connect those across the network

Best Practice

• Goals – sweet spot• Connect – offline• Strategy – sustained engagement

Questions to consider:How can social media spread my work?Which tools are already integrated in the

community?


Best Practice: Goals


Best Practice: Connect


Best Practice: Strategy


Opportunities


• Products• Services• Consultants

Questions to consider:What are the networks or platforms that provide

connection to my community and work?Which platforms allow me to cover the network?

Opportunities: Products


Opportunities: Services


Opportunities: Consultants


Questions & Discussion


Photo Credits

• Slide 3: http://www.flickr.com/photos/comedynose/4230176889/ • Slide 4: http://flickr.com/photos/efleming/237379252/• Slide 5: http://www.flickr.com/photos/ivanwalsh/3677282034/• Slide 6: http://www.flickr.com/photos/mwichary/2356663850/• Slide 8: http://www.flickr.com/photos/opensourceway/4371000464/• Slide 39: http://www.flickr.com/photos/-bast-/349497988/


http://www.flickr.com/photos/comedynose/4230176889/

http://flickr.com/photos/efleming/237379252/

http://www.flickr.com/photos/ivanwalsh/3677282034/

http://www.flickr.com/photos/mwichary/2356663850/

http://www.flickr.com/photos/opensourceway/4371000464/

http://www.flickr.com/photos/-bast-/349497988/

Thanks!

I look forward to continuing the conversation with all of you:

http://amysampleward.orghttp://netsquared.orghttp://techsoupglobal.org

@amyrsward@netsquared

[email protected]


http://amysampleward.org/

http://netsquared.org/

http://techsoupglobal.org/

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