social business: reno ama 2011
Post on 15-Sep-2014
5 views
DESCRIPTION
Presentation on Social Business for Reno-Tahoe AMA on July 19, 2011TRANSCRIPT
Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbret #unrbrand
Social BusinessReno Tahoe AMA
July 19, 2011
http://www.edbatista.com/2011/07/self-monitoring-and-authenticity.htmlSocial Business
Communicating with friends that are interested in you and your business to continuously improve and grow your
business
The next 50 minutes• Paradigm shift in the way we
communicate• Principles of inbound marketing• Social Objects• Examples• Recommendations• Questions
What is the most credible and effective method of marketing?
How well are you leveraging that method?
One-to-one
One-to- many
One-to-one
Do you still use the internet only as a one-to-one or one-to-many tool in your
business?
Many-To-ManyClay Shirky, 2009
New technologies areradically transformingthe way we communicate
People are talking
You earned everything they say about you
What’s new?
Speed, reach, and impact of good and
bad news about your business
How are you responding?
Business as usual?
Something newAre you waiting for a recipe?
Organizations should not be asking how social media are making them money; they should be asking how social
media are making them better
Richard BinhammerDell, July 2011
Employees
Customers
Suppliers
Is your website a hub of many-to-many interactions?
InboundMarketin
g
Relational Capacity•Relevant Content• Conversation• Community
Without engagement, we cannot compete for relevance. Without
relevance, we cannot compete.
Brian Solis, July 15, 2011
Social Objects: Fuel of Many-To-Many
The reason two people are talking to each other Social networks form around social objects, not the other way around
Hugh MacLeod
Social Objects•Documents• Video• Audio• Pictures• Presentations
Social objects are most trusted when they are shared among
friends
Consumer conversation about brands
1. Compare prices2. Talk about sales or specials3. Provide feedback to a brand/retailer4. Give advice5. Get advice on what to purchase6. Talk about where to purchase online7. Complain8. Talk about where to purchase offline
www.emarketer.com July 14, 2011
Listen and Respond!
• Strategic opportunity• Operational excellence• Give everyone that touches
your business something good to say
• Convene the conversation• Become a valuable social
object factory
Recommendations for business
Recommendations for you
• Participate!• Learn• Don’t quit
Paradigm shifts create tremendous opportunities for those that give themselves permission to be excellent
Questions?
Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbret #unrbrand
Social BusinessReno Tahoe AMA
July 19, 2011