A look into insights from the Social Beat survey on Digital Marketing

Demographics of the survey: Respondents were spread across different industry verticals

Usage of Social Media: 76% of the companies already use social media in some form

Respondents felt the top-3 objectives of the social media marketing were

Goal from Social media: Build brand awareness and a community

Brand Awareness Customer Engagement Generating leads

Relevance of Social Media: Over 91% feel social media is relevant in their industry

Facebook & Twitter are the top two channels, followed by YouTube

The quick rise of YouTube as a medium for digital marketing

emphasizes the changing trend from “Look n Feel” to “Watch n

Experience”2010-2012 period saw the rise of pictures as the prominent

medium but the now the focus has changed to videos

Majority of companies with in-house teams are spending more than 18 hours on the internet

33% of the companies are ready to spend around Rs. 50000 to Rs. 1 Lakh or more (per month) on their social media marketing initiatives.

Almost all wants to have a digital strategy but

Either they do not know how to leverage the digital medium to boost their business

Or they do not have the required expertise effectively handle it.

Facebook & Twitter are the top two channels, followed by YouTube and LinkedIn

No matter how well-known the business is, if we are ignoring the digital media, we are clearly losing a chunk of our business.

How big the chunk is, depends on the industry. But clearly, we would not like to end up on the wrong side.

It is about money. If it is able to drive the revenues for a business, then definitely it is not just a concept.

It is for real and here to revolutionize the way marketing is done traditionally.

It is not just about likes and shares for companies, it is also about converting them into tangible benefits for the company, i.e. sales and revenues

ROI Like Sales,

Greater RevenuesBusiness leads

The biggest ROI is that Your business will still exist 10 years down the line

How do we measure ROI ?

For one of our healthcare clients which is already a leading name in the industry, had a 300% boost in the number of leads generated via digital media. Now, since this result is the impact of social media marketing on an established players business, that clearly says something big regarding the impact digital media is having on businesses

Results speak for themselves

Mail us: team@socialbeat.in

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Visit us: www.socialbeat.in

Digital Marketing. Focus on Results.