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    Culture

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    Culture refers to the beliefs, values, behavior andmaterial objects that, together, form a peoples way

    of life

    Nonmaterial ()culture: the ideas created bymembers of a society (intangible creations)

    Material () culture : the physical things createdby members of a society (tangible products)

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    Culture shapes not only what we do but also whatwe think and how we feel

    Culture shock occurs when an individual suffers

    personal disorientationwhen experiencingan unfamiliar way of life.

    Domestic and foreign travel

    Only humans depend on culture rather than

    instinctsto ensure the survival of their kind.

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    Human achievements during the Stone Age sethumans off on a distinct evolutionary course, makingculture their primary survival strategy.

    The concept of culture (a shared way of life) must bedistinguished from those of nation (a political entity)or society (the organized interaction of people in a

    nation or within some other boundary).

    Many modern societies are multicultural, meaningthat their people follow various ways of life that blendand sometimes clash.

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    1. Symbols

    2. Languages

    3. Value and Beliefs 4. Norms, sanctions, folkways, mores

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    Symbols

    A symbol is anything that carries a particular

    meaning recognized by people who share aculture

    The meaning of the same symbols varies fromsociety to society, within a single society, and overtime.

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    Symbols

    Reality for humans is found in the meaning things

    carry with them. The basis of culture; makes social life possible

    People must be mindful thatmeanings

    vary from culture to culture.

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    Symbols

    E.g. word, graffiti, and a flashing red light

    What does it mean? :-)

    orz

    TTYL

    LOL

    ROTFL

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    Gestures

    ConveyingMessages without Words

    GesturesMeaningDiffer Among Cultures

    Can Lead toMisunderstandings

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    Language

    A system of symbols that allows people to

    communicate with one another.

    Language is the key to cultural transmission, the

    process by which one generation passes culture to the

    next.

    Through most of human history, cultural transmissionhas been accomplished through oral tradition.

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    Language

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    Values ()

    are culturally defined standards by which people

    judge desirability, goodness and beauty, andwhich serve as broad guidelines for social living.

    are what people who share a culture use to makechoices about how to live

    are broad principles that support beliefs

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    Beliefs ()

    specific thoughts or ideas that people hold to betrue

    Values are abstract standards or goodness, andbeliefs are particular matters that individualsconsider true or false

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    Values

    Key values of U.S. culture Robin Williams (1970)

    1. Equal opportunity2. Achievement and

    success

    3. Material comfort4. Activity and work5. Practicality and

    efficiency

    6. Progress7. Science8. Democracy and free

    enterprise9. Freedom10.Racism and group

    superiority ()

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    Values

    Values within a society are frequently inconsistent

    and even contradicts another.

    Value conflict causes strain.

    Values change over time.

    Values change overtime

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    AGlobal Perspective

    Cultures have their own values.

    In general, the values that are important in higher-income countries differ somewhat from those inlower-income countries.

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    Norms ()

    rules and expectations by which a society guides

    the behavior of its members. They may be eitherproscriptive or prescriptive.

    Proscriptive norms: stating what we should not do

    Prescriptive norms: stating what we should do

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    Norms There are two special types of norms that were

    identified by WilliamGraham Sumner (1906):

    Mores (pronounced "more-rays")() : norms that are widely observed and have great moral

    significance (Core Values)

    Draw a line between right and wrong

    Folkways (): norms for routine, casual interaction

    Draw a line between right and rude

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    Norms

    Sanctions ( ):

    Reaction to Following or Breaking Norms

    a central mechanism of social control, attempts bysociety to regulate peoples thoughts and behavior

    Doing wrong can cause both shame (the painful sensethat others disapprove of our actions) andguilt(a

    negative judgment we make of ourselves)

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    Sociologists distinguish between ideal cultureand real culture

    ideal culture: social patterns mandated() bycultural values and norms

    real culture: actual social patterns that onlyapproximate() cultural expectations.

    E.g. faithfulness in marriage

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    Artifacts: physical human creations

    Material culture reflects a societys values and a

    societys technology, the knowledge that peopleapply to the task of living in their surroundings.

    E.g. chopsticks, mats, automobile, computer,iphone

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    High culture and Popular culture

    Cultural diversity () involves not just

    immigration but also social class

    High culture: cultural patterns that distinguish asocietys elite

    Popular culture: cultural patterns that arewidespread among a societys population

    High culture is not inherently superior to popular

    culture

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    Subculture () Cultural patterns that set apart some segment of

    a societys population

    They involve not only differences but alsohierarchy.

    Counterculture () refers to cultural patterns that strongly oppose

    those widely accepted within a society.

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    Multiculturalism ()

    an educational program recognizing the cultural diversity of theUnited States and promoting the equality of all cultural traditions.

    Multiculturalism stands in opposition to Eurocentrism () ,the dominance ofEuropean (especially English) cultural patterns.

    Supporters of multiculturalism argue that it helps us come to termswith our diverse () present.

    Opponents of multiculturalism argue that it encourages divisiveness() rather than unity.

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    Cultural change

    As cultures change, they strive to maintain

    cultural integration, the close relationship amongvarious elements of a cultural system.

    WilliamOgburns (1964) concept of cultural lag

    refers to the fact that cultural elements change atdifferent rates, which may disrupt a culturalsystem.

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    Cultural change

    Three phenomena promote cultural change:

    Invention (), the process of creating new culturalelements.

    Discovery (), recognizing and understanding anidea not fully understood before.

    Diffusion (), the spread of cultural traits from onecultural system to another.

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    Ethnocentrism ()

    the practice of judging another culture by the

    standards of ones own culture.

    Cultural relativism ()

    the practice of judging a culture by its ownstandards.

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    Some evidence suggests that a global culture

    may be emerging.

    Three key factors are promoting this trend:

    Global economy: the flow of goods.

    Global communications: the flow of information.

    Global migration: the flow of people.

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    Three limitations with the global culture

    thesis:

    Global culture is much more advanced in someparts of the world than in others.

    Many people cannot afford to participate in thematerial aspects of a global culture.

    Different people attribute different meanings tovarious aspects of the global culture.

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    Structural-functional approach

    The structural-functional approach depicts culture

    as a complex strategy for meeting human needs Cultural values direct our lives, give meaning to

    what we do, and bind people together

    Cultural universals ()

    Traits that are part of every know culture

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    Structural-functional approach

    The strength of the structural-functional analysis

    is showing how culture operates to meet humanneeds.

    The weakness of the structural-functional

    approach is that it ignores cultural diversity anddownplays ( )the importance of change.

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    Social-conflict approach The social-conflict approach is rooted in the

    philosophical doctrine ( ) of materialism (

    )and suggests that many cultural traits function tothe advantage of some and to the disadvantage ofothers

    The social-conflict analysis recognizes that many

    elements of a culture maintain inequality andpromote the dominance of one group over others

    It understates the ways that cultural patternsintegrate members of society

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    Sociobiology ()

    a theoretical approach that explores ways in

    which human biology affects how we createculture. Sociobiology has its roots in the theory ofevolution proposed by CharlesDarwin

    Sociobiology may promote racism and sexism

    Research support for this paradigm is limited

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    Culture as constraint:

    Humans cannot live without culture, but the

    capacity for culture does have some drawbacks

    Culture as freedom:

    Culture forces us to choose as we make andremake a world for ourselves

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