so you have a blog: now what?
DESCRIPTION
For more than eight years, Yuval Zukerman has been helping companies use the Internet to build more interactive and participative Web sites, social networks, and other Web 2.0 technologies. In this presentation he discusses how Molecular has been helping clients such as Ernst & Young on this front. And he will explain how Molecular, Boston-based interactive agency, has jumped on the blog train (Molecular.voices) and its impact on business development and marketing since its launch in 2007.TRANSCRIPT
So you have a blog. Now what?
Yuval Zukerman
Consultant, Technical Architect
Molecular
Copyright © 2008 Molecular, Inc. | www.molecular.com | Linked by Isobar
Agenda
• My Web 2.0
• The little blog that could
• Arsenal 2.5
• Molecular’s experience
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Time
Views
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Blog
Blog
Blog
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And you can do it too!!!
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Screenshots of Molecular pages on Flickr, Facebook, SlideShare, etc.
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Molecular’s Approach
17
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Perfect Controlled Impersonal
Web 1.0: Walled Garden
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Web 2.0: Garden Center
Sharable
Reusable
Personalizable