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So whats this whole Knowledge Mobilization thing anyway? KMb 101Michael Johnny, ManagerKnowledge Mobilization UnitYork University#1OverviewKnowledge Mobilization (KMb) 101 - What is KMb?KMb at York and the intersections with literacyKMb Strategy How a plan could help you

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#3Working to Eradicate Bullying: Deb PeplerBullying is a relationship problem that may carry through adolescence and into adulthood in the form of aggression, sexual harassment, dating aggression, and substance use. Working on the determinants interventions and treatments for bullies and victims of bullying, Deb Pepler works with researchers, governments and NGOs to enhance awareness, build research capacity, assess bullying problems and promote evidence-based programs and effective policies across Canada.

#4http://www.youtube.com/researchimpact#p/u/7/1IzYtrQq3zc

1. So what IS knowledge mobilization?#Context institutional knowledge mobilization servicesResearch SummariesResearch Translation Help DeskResearch Translation Help DeskResearch ForumsKM in AMResearch PartnershipsKMb InternsSocial MediaExchange(KE)Knowledge MobilizationpartnershipsCBRco-productionCommunity Based ResearchProducer Push (KT)User Pull (KT)#6Portugal Cove, NL

#7Partnerships - KMb throughout the Research CycleEvaluatePlanExecuteDisseminateConsultationPartnershipsResearch forumPopulationsClinical practiceIntervention studiesInternshipsResearcher exchangeSurveys, case studies, expert panelistsWikis, blogsWeb siteTown hallTheatrePostersPolicy brief PSAPractice guidelinePopular pressSocial Marketingpublic policyprofessional practice

#8KM Case Studies1. LinDR and Literacy Council of York Simcoe (User Pull)

2. Ontario Literacy Coalition (KMb Interns, Co-Creation)

3. ResearchSnapshot (Producer Push)

#9ResearchSnapshot (Producer Push)

http://www.youtube.com/researchimpact#p/u/12/JGXg-0U74aA #10http://www.yorku.ca/laps/flash/ee/2009/clients.html Reaching in to the University (User Pull)LinDR Program Evaluation Wraparound Durham (2007 request) Contracted evaluation expertise

LCYS Impact Analysis (2007 request) Connected to Experiential Education allows us to do research we could not normally do results fed into LSP, LCP processes#11Graduate Student Internships (Co-creation)http://www.researchimpact.ca/kmbinaction/SummerInternshipOLC seeking research to inform decision making:

Sponsorship, social enterprise (funding models) Digital literacy strategy (expanding program/mandate for OLC)

#12KNOWLEDGE BROKERSNational Vision for Knowledge Mobilization

#AcknowledgementsAdapted by research and development from:

Dr. Melanie BarwickThe Hospital for Sick Children, Toronto

andDr. Donna LockettKT ConsultantScientist Knowledge Translation Training, 2009#KMb Research Project Planning Template Identify PartnersPartner EngagementKMb ExpertiseMain Messages (for research projects)Audiences - *Goals - *Methods - *ProcessImpact - *Partners RoleResources RequiredRelated Budget ItemsEstimated Costs#Step 1 Research PartnersResearchersPublic / ConsumersDecision Makers (org, comm, govt)Policy Makers (govt, comm)Private SectorFunding BodyBrokers Bits

York U Knowledge Brokers can help identify collaborators for a research project.

Leveraging the national network, we can help find research expertise from across Canada.#Step 2 Partner EngagementOption AInitial from conception to grave

Option BEarly - After conception to grave

Option CEnd - Dissemination / Project End only

Option DBeyond the project (ongoing, extended)

Brokers Bits

What does the term partner mean to you? Is your expectation clear and consistent with those youre collaborating with?

Be explicit from the beginning. Meaningful engagement requires honest, respectful dialogue.#Step 3 KMb Expertise Needed?Lots of options to consider:

Researcher with KMb expertiseConsultant with KMb expertiseKnowledge Broker / SpecialistOrganizational KMb supportKMb support within the partner organizationProject Manager with KMb responsibility

Brokers Bits

So why a dedicated knowledge broker?

Sometimes, simply creating knowledge/products is not good enough.

Brokers can help move knowledge into action using an array of tools and activities, tailored to the needs of your audiences. #Step 4 Main MessagesWhat messages do you anticipate sharing?

Briefly, what your research/project seeks to:

You can consider this for multiple audiences

#Step 5 KMb Audiences - *What audiences will you target?ResearchersPractitioners / Service ProvidersPublicMediaConsumersDecision MakersPolicy makersPrivate Sector / IndustryOtherBrokers Bits

This is an important element to consider.

Understanding your audience(s) will help shape the work you will do.

Not all audiences want to receive information the same way.#Step 6 KMb Goals - *Are you seeking to:GenerateAwarenessInterestPractice changeBehaviour changePolicy Action

ImpartKnowledgeTools

InformResearchPolicyPracticeBrokers Bits

Always consider the ethical and legal principles in your KMb efforts.

Consider goals for each audience group youre engaging.#Step 7 KMb Methods - *What KMb methods/activities will you use?

Broker / KMb SpecialistResearch SummariesWebsite / ITMulti stakeholder collaborationMass Media CampaignFinancial Intervention/IncentiveEnd-user InterventionPerformance FeedbackCapacity Building / TrainingPeer Reviewed PublicationSocial Media ToolsOthers...

Brokers Bits

York has structured their activity into three streams:

People capacity building, internships, and educational efforts

Spaces creating space for people to meet and interact

Projects user generated collaborative project#Step 8 KMb Process when will KMb occur?Option 1Integrated KMb researchers and research users will shape the research process (setting questions, methodology, tools, analysis, dissemination...)

Option 2End of Grant KMb KMb activities are employed once the project is completed#Step 9 KMb Impact, behaviour, practice, policy, research - *How will you evaluate impact?

Reach IndicatorsCopies DistributedCopies Requested# downloads, hits, visitsMedia Exposure

Usefulness IndicatorsSatisfied WithUsefulness ofChanged ViewsGained Knowledge

Use Indicators# intend to use# adapting the information# using to inform policy/practice

Partnership Indicators (#s)#Step 10 Partners RolesHow will partners assist in developing, implementing or evaluating the KMb plan?

#Step 11 Required ResourcesWhat resources do you require?

HumanFinancialITWeb

LeadershipManagementWorkersBoardVolunteerOthers#Step 12/13 Budget Items / Estimated CostsIdentify budget items related to your plan

Knowledge BrokerProject Manager / KMb SpecialistClear Language WriterWeb development / ITTravelWorkshops / VenuePublic RelationsWeb 2.0 (social media)Others

#Any questions?

Thank You!#Michael Johnnymjohnny@yorku.cahttp://www.researchimpact.ca

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