Greg  Lowe  (@Greg2dot0)  Enterprise  Social  Networking  Strategist  

 Social  is  changing  the  way  companies  get  things  done.        Expect  to  be  uncomfortable  during  the  transition  

How  long  have  you  been  involved?  >  3  yrs  2-­‐3  yrs  1-­‐2  yrs  <  1  yr    

What  organiza6on  are  you  in?  HR  Marketing  Communications  IT  Small  business  Other  None  

Social  Business  func6ons  � External  Collaboration  (sCRM)  �  Social  Media  monitoring  �  Internal  Collaboration  (E2.0)  

� Customer  �  Fan/Critic  � Employee  

What  roles  are  there?  � Visionary  (Champion)  � Community  Manager  (Owner)  � Advocate  (Supporter)  � Participant  (Contributor)  �  Spectator  (Lurker)  � Detractor  (nay-­‐sayer)  

• Stakeholder  • Sponsor  

Who  should  own  it?  �  IT  � Communications  � Marketing  � HR  �  Strategy  � Executives  � CTO  

The  Adop6on  Chasm  

Image  Courtesy  of:  Linux  Journal  

You  are  here  

Geoffrey  A.  Moore  ‘s    Adoption  Model  

Success  Areas  �  Expertise  Location  �  Process  Improvement  �  Silo  Busting  �  Peer-­‐Peer  Support  �  Accelerated  Innovation  �  Social  Learning  (L&D)  �  Brand  Positioning  &  Awareness  �  Competitive  Threats  �  Customer  Support  �  Talent  acquisition  �  Product  Feedback  

Where  do  you  see  success?