A provocationWhere does content design fit?

@ScrollUK

The content is the service.

@ScrollUK

Code, visual design, etc support the the content so the user has the best, most useful experience of it.

@ScrollUK

Invitations to tender (ITTs) often don’t even mention content.

@ScrollUK

People managing projects are quite often more comfortable with the tech side too.

@ScrollUK

The expertise of a content designer isn’t clear. People don’t know what we do or when to use us.

@ScrollUK

Plain English it, replace the dummy text and get us through the service assessment.

@ScrollUK

It’s time to start challenging the way service design is done.

@ScrollUK

What if the content designer led discovery?

@ScrollUK

What if the content designer was the voice leading the direction of the project in the same way a content strategist would?

@ScrollUK

What is a content designer???

Scroll is the UK’s only full-service content company. We also provide training in digital content skills

through the Digital Content Academy.

Find out more at:

www.digitalcontent.academy www.scroll.co.uk

SCROLL

© Copyright 2016 Scroll LLP