Social Network – The Open Platform

Vương Quang KhảiVP of Web Business, VNG Corporation

SNS

What is Social Network

• A social networking service is an online service that focuses on building and reflecting of social relations among people, e.g., who share interests and/or activities

• Basic services– Profile– Friend list– Wall, Status, Photo, Blog

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History of social networks

2000 2002 2004 2006 2008 2010 2012

800

Friend-ster

Myspace

Face-book

Twitter

Google+

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Source: Google Ad Planner 7/2011

Social networks in Vietnam

2008 2009 2010 2011

Facebook in Viet-nam

Zing.vnGo.vn

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Source: Google Ad Planner 4/2011

Open Platform

Open Platform

• Everything is better with social elements– Cheap way to reach millions of users– And millions of their friends– And additional exposure daily

• Win-win situation– Product get more audience– Campaign get more fan– SNS get more content

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Inner Platform

• Free or cheap marketing channel• Social App / Fanpage• Components

– Like– Feeds– Notification– Menu bookmark

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Outer Platform

• External websites to embed social plugins (widgets)

• Components– Profile (required)– Payment (required)– Interaction: Like, Comment, Share– Communication: Presence, Chat– Advertisement

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Why open platform?

• It’s hard to have a great idea that people love• It’s even harder to aggregate millions of users,

and give them easy channel to pay• Open Platform is disruptive force that flatten the

playground– Garagames vs. Trochoiviet– Megastar fanpage vs. Megastar website

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Why local partners?

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Why local partners?

• User bases– Zing and Go both have > 10 millions users– Facebook: 2M, Twitter, G+: <100K

• Payment channel– Only can provide by domestic players– Zing and Go have country-wide distribution channels

• Local operation– Dedicated support personnel– Reliable, high speed Internet connection– Infrastructure on demand

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Zing Open Platform for CPs

Why Zing?

2009 2010 2011 /E0

10

20

30

40

50

60

70

80

90

10

30

60

0

20

80

Social apps on Zing Me

Number of Apps Monthly Revenue (B VND)

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Zing Open Platform

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Social Apps

External Websites

Zing Component ServicesHPC / DB / Cache

Zing InfrastructureVirtualization / CDN / Server / Bandwidth

Zing PlatformProfile / Payment / Communication / Ad

Mobi Apps

ZingMe

Zing Connect

Appstore

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Business Model

• Zing Me provides– User base (Zing ID)– Payment channel (Zing Xu)– Components and Infrastructure services (if needed)

• CPs provide– Content– Marketing

• Revenue model– Exclusive in Vietnam: 70/30– Non exclusive: 50/50

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Q&A

http://me.zing.vn/khai